air up® launch new Silver Steel Bottle
air up® – the world’s first drinking system that flavours tap water through scent alone – launches its new, silver stainless steel water bottle. The premium product – which has been available in black since last year – exudes freshness with its eye-catching design while keeping your water cool for up to 14 hours. The new refillable Silver Steel Bottle provides a unique way to help reach our recommended daily intake of water, rendering an array of flavours to plain water, with no sugar and zero calories. The bottle has been designed to captivate users to resemble the noble cocktail shaker, inspired by their timelessly elegant shape and high quality steel feel.
To match the new Steel Bottle, air up® presents the new Virgin Mojito Pod, bringing the taste of tangy lime and fresh mint, perfect for warm summer days and balmy summer nights. It is reminiscent of a fruity and delicious non-alcoholic cocktail that, in combination with the Silver Steel Bottle, immediately awakens holiday feelings. The perfect summer drink – which is not just non-alcoholic but also healthy! With bursts of tangy lime and hints of fresh mint, enjoy over five litres of minty-fresh and citrusy plain water flavoured only through scent.
Improving personal health and that of the environment, Brits are quickly switching to reusable water bottles, shifting their hydration habits beyond the nature of using single-use plastic bottles. Refill, the anti-disposables campaign has revealed that in under the space of a decade, the use of refillable water bottles in the UK has increased by 200%, with 60% of the nation using reusable water bottles. Despite this uptake, there is still a national deficit in the amounts of water Britain is consuming, with national research from air up® unveiling that 45% of Brits admit to only drinking one glass of water a day, with an additional 30% of Brits citing that they find water boring and as such, do not drink it often. To inspire those who struggle to reach their recommended daily intake of water, and encourage consumers to avoid purchasing single-use plastic bottles, air up®’s drinking system is a world first in drink technology, using retronasal smell adding flavour to plain water only through smell.