Brazil’s biggest artist and internationally acclaimed DJ Alok who is known for collaborations with John Legend, Jason Derulo, Tove Lo and more releases the official music video for his latest hit single “All By Myself” with multi-platinum singer/songwriter Ellie Goulding and British DJ/Producer Sigala.

Released in collaboration with hearing loss awareness charity RNID, the video follows the heart-warming story of a young woman who is deaf, but her disability does not hold her back. It impulses her to feel the world around her and embrace life, all set to soundtrack of Alok’s infectious beat.

“We’re thrilled that the video for Alok, Ellie Goulding and Sigala’s new song ‘All By Myself’ features a deaf actress, Pryscilla Monroy García, and follows the story of a deaf girl enjoying a night out with her friends. Representation like this is so important to increase awareness of what it’s like to be deaf and the different experiences that deaf people and people with hearing loss have. We hope this video shows the richness of the Deaf community’s language and culture and helps to break down the barriers that deaf people and people with hearing loss face.”
– Teri Devine, Associate Director for Inclusion at national deaf and hearing loss charity RNID

Directed by Monica G Carter and filmed on location in Mexico, the video for “All By Myself” arrives during the dance-pop anthem’s rise across the charts and airwaves. Reimagining Depeche Mode’s timeless sample “Enjoy The Silence”, who were notably impressed with the final result of the song and gave it the honour of its first clearance to be released, “All By Myself” has now amassed over 27M global streams and is gaining regular radio play across the likes of BBC Radio 1 and more.