As consumers continue to navigate through the uncertainty of the financial climate, alongside the rising cost of groceries, rent/mortgage payments, and household bills, budgets remain tighter than ever. The upcoming Amazon Prime Day, predicted to take place between July 11th-12th, can therefore help shoppers secure some of the best possible online deals around.

But what items are historically not as competitively priced when it comes to finding the cheapest prices?

Discussing some of the items that consumers may want to steer clear of purchasing during this years Prime Day event, Nick Drewe, retail expert and founder of online discount site wethrift.com, says:

“As we navigate through the cost of living crisis, it’s important to think of events like Prime Day as an opportunity to secure the best deal on items you were already planning to buy, rather than merely spending for the sake of it, on purchases you don’t really need out of temptation, or the fear of missing out on a bargain.

“Bearing this in mind, here are three items that I would discourage Amazon Prime subscribers from spending their money on next month, as well as the reasons why:”

Televisions

Unless you are in need of a new television due to your current set being broken or faulty, I’d suggest avoiding the temptation to purchase one brand new during Prime Day.

Brand new televisions are a hefty financial investment, and Black Friday is historically a much better time of the year to secure the cheapest deals on the latest makes and models from the likes of Samsung, Panasonic or Sony. It’s worth doing your research into the size and model that will be the best fit for your family and home life, and wait it out until November to benefit from the cheapest deal to ensure your home entertainment needs are being met.

Branded Apple products

Apple’s products are a direct competitor to Amazon’s in-house electrical goods, so it wouldn’t make sense for them to reduce their Apple offerings to a price where they are dissuading consumers from opting for their own tablets or TV fire sticks.

For those eager to secure the cheapest possible prices on new iPhones, iPads or Air Pods, it’s much more sensible to shop further afield or with Apple directly.

Home furniture

If you are currently looking to upgrade your bed, dining table or any other large items of furniture, then Prime Day deals may not be all they are cracked up to be once you take delivery fees into consideration.

When delivery fees for heavier items are added onto sale prices, the furniture that seems so appealing on screen may just turn out to be more expensive overall. Instead, local furniture retailers – who regularly hold seasonal sales and deals – may just work out cheaper in the long run, especially if you can arrange to pick up the items yourself or the delivery fees are calculated by how far away your home is located.

Commenting on how this years Amazon Prime Day event may differ from previous years, Nick adds:

“There is unfortunately no surefire method to inform us of how Amazon and its retailers will choose to approach this year’s Prime Day event, and on which items the very best deals are to be had.

“All we can do is look at the evidence and price points from years gone by for guidance when advising consumers looking to spend their money as wisely as possible. If a luxury item or product that traditionally hasn’t been reduced significantly in price during the event is urgently required, then of course Prime Day will offer some of the best current deals on the market. However, for things earmarked more as a ‘nice to have’ for the near future, it’s worth waiting to see how prices fare come Black Friday or during the Boxing Day sales.

“That being said, increasing numbers of consumers are keeping an eye on their financial budgets and spending as cautiously as possible in the current economic climate. Amazon will therefore be aware that – in order to replicate the levels of sales and profits they’ve witnessed during historical Prime Days – they will need to work extra hard to entice their shoppers with deals that they can justify spending their hard earned money on.”