Brits turn to Aperol Spritz as soon as the temperature gauge hits 16 degrees, according to new research.
It doesn’t take a heatwave to get Brits reaching for the ice bucket, with the official temperature Brits turn to Aperol to enjoy the sunshine is only 16°C degrees, revealed by new data from Deliveroo.
The data, which reveals just how seriously Brits take their seasonal eating and drinking, shows orders of the popular summer drink spike nearly 400%* on the on-demand delivery app when temperatures hit a modest 16°C threshold.
Furthermore, the biggest Aperol Spritz drinkers are based everywhere from cities to towns and the coast, with locals ordering the most Aperol on Deliveroo based in these ‘sunshine capitals’:
1. London
2. Manchester
3. Brighton
4. Camberley
5. Crawley
6. Bristol
7. Birmingham
8. Oxford
9. Edinburgh
10. Cambridge
A similar trend is observed for ‘Picky Bits’ – the unofficial national dish of the British Summer and perfect barbeque accompaniment – with orders on Deliveroo rising nearly 40% at a slightly higher 18°C** threshold.
The new data also shows that the nation’s summer isn’t complete without dips, with the condiments being the most popular ‘Picky Bits’ category on Deliveroo. Houmous has been revealed the clear winner as the UK’s ‘must have’ dip, followed by cream cheese & chive, guacamole and tzatziki to complete the spread. But a dip is nothing without its ‘dippers’ – the next most popular ‘Picky Bits’ items include sausage & savoury rolls, olives, savoury pastries, antipasti, breadsticks, and charcuterie with Brits opting for the fridge-to-table method the second the clouds clear.
Suzy McClintock, VP of Consumer and New Verticals at Deliveroo said: “The moment the thermometer hits 16°C, it’s like a silent signal goes off across the nation. We’ve found that Brits don’t need a heatwave to catch those summer feelings; just a glimpse of sunshine is enough to send Aperol orders through the roof.
Whether it’s a spontaneous park picnic or the first ‘Picky Bits’ dinner of the year in the garden, we’re seeing a real shift in how people shop as soon as the winter chill lifts. With our grocery partners like Sainsbury’s and Waitrose, we’re ready to bring the summer essentials to doorsteps in as little as 20 minutes – because when the British sun actually decides to show up, you won’t want to miss the moment!”
Customers can find all the items they need to make an Aperol Spritz as well as an amazing selection of their favourite ‘Picky Bits’ items on the Groceries section of the Deliveroo app, with delivery in as little as 20 minutes. Supermarkets like Sainsbury’s, Co-op, Waitrose and Morrisons, as well as smaller local shops, all partner with Deliveroo to bring fresh groceries and more to doorsteps, so Brits are ready to embrace any moment this Spring and Summer.