ARK/8 drop the next instalment if their coveted premium capsule collections inspired by the gaming universe.

Introducing the HELL- A campaign, a tongue in cheek zombie sequence editorial set in Los Angeles that mirrors the Dead Island 2 gaming experience.

“Inspired by Dead Island 2, the vibe of Los Angeles shines through in our Hell-A collection. Urban bold designs with an added touch of the USA college style.”

The campaign is fronted by rising creative star Cyra Gwynth, photographer Julia Dubois Rosca and VFX Luca Mastroianni.

Concept and Art Direction by Eliott Dragon

The Dead Island series is known for its over-the-top zombie apocalypse storyline and unhinged gameplay. It’s pure, unadulterated fun driven by a very strong art direction and world building, underpinned by a plethora of iconic graphics, characters and in-game brands, giving the franchise a very distinct flavour.