From lockdowns and cancelled shows, to capacity restrictions and curfews – the pandemic’s effect on both the theatre and hospitality industry has been devastating. Now, ASK Italian is hoping to bring both industries back to life with the introduction of a series of ‘for-theatre’ dishes set to entertain diners and raise money for local theatres across the UK.

Operating alongside theatres in the heart of many UK communities, ASK Italian is hoping its new ‘for-theatre’ initiative will go a long way to helping its friends around the corner. Throughout October, proceeds from the sales of selected ‘for-theatre’ dishes on its new Autumn menu will go directly to fund local theatre initiatives run by Ambassador Theatre Group nationwide.

Taking place in key cities throughout the UK including London, Glasgow, Birmingham and Manchester, £1 from sales of several ‘for-theatre’ dishes will go directly to support the theatre group’s Creative Generation programme in these locations. As the theatre industry re-awakens, the programme connects schools in local communities with the wonders of theatre through enriching visits and creative workshops to ignite creativity, after a difficult period for young learners.

To mark the launch of the new ‘for-theatre’ dishes, special musical performances from cast members of the celebrated West End show Pretty Woman: The Musical took place at ASK Italian’s flagship Spring Street restaurant in London today.

The series of new ‘for-theatre’ dishes to look out for at ASK Italian this Autumn include: a colourful Trio of Arancini, a rich Beef Brisket Pappardelle, a pour-to-perfection Tiramisu and a Giant Profiterole with a saucy surprise. Wash it all down with a shaken, not stirred, Passion Fruit or Espresso Martini.

Laura Lane, Brand Manager from ASK Italian said: “This past year has been a real struggle for many industries. We’ve felt it in our restaurants and we’ve seen it amongst our friends at theatres around the corner from us. It’s such an important time to be building community connections and we’re proud to support the charitable work of our local theatres. And of course we can’t wait for our locals to try the new dishes!”

Hollie Coxon, Head of UK Creative Learning & Community Partnerships at Ambassador Theatre Group said: “We were delighted when ASK Italian approached us to help support this initiative. At an exciting time when theatres reawaken and creativity in schools is reignited, this valuable opportunity will bring much-needed theatre experience to schools and groups in our local theatre area – benefiting hundreds of children and young people, teachers and group leaders in the process.”