Automotive Transformation Group announce the next phase of their omnichannel retailing journey by appointing Tim Smith as Chief Executive Officer (CEO).

After more than 17 years serving the organisation throughout times of unprecedented change and rapid evolution, current Chief Revenue Officer (CRO), Tim Smith has been appointed CEO of Automotive Transformation Group. He will utilise his wealth of experience in the automotive and technology sector to lead the development of the group’s strategy and deliver the resources needed to satisfy evolving industry demands.

The transition follows the recent launch of their proprietary NetDirector® Digital Retailing Suite, of which Tim played an integral role in the creation and direction, designed to support Retailers, OEMs, Financiers and Fleet suppliers through rapid evolution. The suite promises to simplify vehicle sales, improve user experience (UX), and increase profitability in line with the group’s vision to become a leading provider of omnichannel, digital retailing solutions.

Automotive Transformation Group have confirmed subsequent announcements regarding the Senior Executive Team and CRO replacement will be delivered in due course.

When asked about the development Tim stated, “For almost two decades I have lived and breathed automotive transformation. In that time, I have been lucky enough to play an integral role in the development of the Group’s strategic goals, helping to innovate industry-shifting products to support our customers through rapid evolution. I am excited to use this knowledge and experience to master this new challenge as CEO of Automotive Transformation Group as we take the next step in our mission to simplify automotive sales for Retailers, OEMs, Financiers and Fleet Suppliers across the globe,”

Executive Chairman, David Riemenschneider added “Tim has developed an unparalleled understanding of the challenges faced by the industry. He is perfectly placed for this promotion, having delivered the group’s strategic direction during an unprecedented period of uncertainty. I am confident that Automotive Transformation Group will prosper under Tim’s leadership and passion for delivery, innovation, and success.”