Leading developer Avanton has partnered with fitness influencer and TV personality Eyal Booker as their new fitness curator at their £120 million flagship development Coda in Battersea.

The state-of-the-art fitness studio and gym at Coda has officially opened this month, following the easing of lockdown restrictions. To celebrate the gym’s opening, 50 Coda residents are being offered a free one-month trial of fitness platform Empower by Eyal which offers 1-2-1 coaching, nutrition and workout support to kickstart their health and fitness journeys. As the new fitness curator for Avanton, Eyal will show residents how to maximise use of the gym equipment at Coda for their individual fitness goals as well as offering life coaching lessons to support wellbeing.

The Avanton X Empower partnership with Eyal comes at a time when Londoners want to get healthier. A survey of 5,000 adults found that 70% want to get healthier and fitter in 2021, and 80% want to change their lifestyles this year (Source: Public Health England.) Research also shows that the COVID-19 pandemic has affected the wellness industry, worth $4.5 trillion, with a boom in home fitness whilst lockdown restrictions shut traditional gyms. Researchers believe that post-pandemic consumers will want a ‘hybrid approach’ to fitness, a greater balance between traditional gym workouts and in-person classes, and online coaching or home workouts (Source: US Chamber of Commerce).

Launched in 2020, Empower by Eyal is an online coaching platform designed to help people become the best versions of themselves, with a holistic approach to health and fitness and focus on the mind-body connection. Through the platform, users can access personalised nutrition and fitness plans, life coaching lessons, weekly goal tracking, and the ability to directly message Eyal for advice and support. Designed as a ‘judgement free environment’, each plan is personalised to fit into individual lifestyles so that diet and nutrition become a healthy part of life, rather than a chore for users. The workouts guides can be tailored for use in a gym space or as a home workout, giving users flexibility to fit into their lifestyles.

This Avanton X Empower collaboration is the latest in an innovative marketing series directed at Coda’s core buyer demographic, young professionals who are drawn to the scheme’s high quality finishes and Zone 2 location in Battersea. Previous campaigns saw Avanton work with social media influencers to ‘test drive’ Coda upon its practical completion last Autumn, with TikTok real estate agent Toby Albert-Corban to promote video tours on the social network, and with creative studio Como London to create ‘online shopping’ style 3D tours to help buyers select their apartments. As a result, Coda is over 85% forward sold, and was the best-selling new homes scheme in South West London last year.

Coda is an architecturally striking trio of buildings on York Place in Battersea, with the central tower reaching 23 storeys high. Designed by Pankaj Patel MBE of multi-award-winning practice Patel Taylor which is a leader in Thameside architecture, the contemporary apartments offer amazing views across London, with a landscaped Secret Garden on the podium roof. The Garden Collection of apartments have recently been released, with every home having a private balcony or terrace overlooking the landscaped gardens. The state-of-the-art fitness studio and gym has now fully opened for residents to enjoy, with other amenities including a private residents’ club lounge and hotel-style dedicated concierge.

David Ronson, Sales & Marketing Director at Avanton says: “At Avanton we believe that every aspect of a development should be carefully considered for who the end-user will be. For the young professionals who are finding their dream homes at Coda, fitness and wellbeing is a priority. When we were looking at officially launching the gym at Coda it was essential to work with a role model who is recognisable to our buyers and who genuinely inspires and Eyal Booker is the perfect fit for our fitness curator role. Avanton is proud to be the first developer to directly work with a fitness influencer and offer this level of tailored coaching to our residents. It has been a pleasure to work with Eyal and we are excited for our residents to start their wellbeing journeys with his experienced coaching and support.”

Eyal Booker, Founder of Empower by Eyal says: “It is fantastic to be working closely with Avanton and offering the residents of Coda a chance to experience and benefit from Empower by Eyal. The lockdown restrictions have had an impact on people’s routines, mental health and ability to workout. With restrictions now gradually lifting, lots of people want to kickstart their health and fitness journey without knowing where to start. Fitness has had such a positive impact on my own life and I am motivated every day to help others be the best versions of themselves.”

Eyal Booker is a popular TV personality, international model, fitness entrepreneur and philanthropist.