The latest collection of the 2023 European Carton Excellence Award (ECEA) packaging design winners is now on display at the Museum of Brands in Notting Hill, London. The display presents the 17 award-winning ECEA designs, demonstrating the versatility of cartonboard and innovation in the packaging industry.

Taking centre stage of the display and at the 2023 Awards ceremony in Seville – hosted by Pro Carton and European Carton Makers Association (ECMA) – GERnétic by Alzamora Group is the 2023 Carton of the Year winner. As the most prestigious award in cartonboard packaging, visitors can admire the luxurious three-dimensional spherical packaging solution designed for beauty products in the museum.

Alongside GERnétic, proudly on display is Boardio’s™ fibre-based pack for Perfetti Van Melle Mentos gum, which won the Public Award and Sustainability Award for its clever cartonboard chewing gum container, which showcases the benefits of cartonboard for a popular brand recognised by consumers.

In addition to this, the display also features the: Innovation, General Packaging Virgin Fibre, General Packaging Recycled Fibre, Food & Drink Virgin Fibre, Food & Drink Recycled Fibre, Platinum, and Gold award winning entries.

Alice Kain, Curator at the Museum of Brands commented: “We’re delighted to be housing the new winners of the 2023 European Carton Excellence Award. It’s amazing to see firsthand how brands are utilising sustainable packaging whilst still retaining their brand image and key messages. With sustainability at the forefront of conversations, we are continuously seeing more brands opt for sustainable packaging choices, so it’s great to have some of Europe’s leading designs in our museum to inspire everyone who steps through our doors to explore the future of sustainable packaging!”

Winfried Muehling, Marketing & Communications Director at Pro Carton, commented: “The Museum of Brands is a journey through history with thousands of artifacts that reflect the past, present and future of brand evolution. We’re honoured to once again showcase the versatility of cartonboard with Europe’s leading sustainable packaging designs. Pro Carton is dedicated to highlighting the enormous benefits of cartonboard, demonstrating the future of sustainable packaging and how the renewable material can elevate a brands image whilst still helping to create a sustainable world.”