Badi launches OOH campaign to reposition as the simple, risk-free marketplace for people to find and book a room in London

AI-driven room rental marketplace, Badi, has launched its latest above-the-line activity to appeal to city dwellers looking for rental properties on safe and secure platforms.

Badi worked with Big Al’s Creative Emporium for the campaign, which will run for one month and will live offline and online, across buses, cross-track posters and escalator panels in tube stations and also online across social platforms.

Steven Hiltermann, UK General Manager for Badi, said: “Since launching into the UK we’ve been focused on ensuring we are the safest and smartest offering on the market, whether that’s through property verifications, our secure booking system or guarantees.

We know that London is a forward-thinking and sophisticated market and that our offering needs to match that. This campaign aims to bring our brand to life, reaching an audience of young professionals and flat seekers looking for a trustworthy and safe platform providing a smart proptech solution.”

Badi is spreading its campaign across 32 major London tube stations, to include: Covent Garden, Kings Cross St Pancras, Oxford Circus and Waterloo.

Badi is experiencing a period of constant growth, with London being its fastest growing market. It recently announced surpassing 300,000 room listings in Europe and a 450% year-on-year growth.

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