To celebrate Ice Cream for Breakfast Day (Saturday, 7th February) iconic Florentine gelato house Badiani, masters of authentic Italian craftsmanship for nearly a century, is treating early risers to a complimentary Affogato at its London stores*.

The Affogato features a scoop of Badiani’s signature Buontalenti gelato, topped with a fresh shot of espresso and finished with a delicious mini croissant.

Be sure to arrive early – the Affogato’s are available on a first come first served basis until 12pm. And this is one breakfast worth waking up for!

Participating London locations include:
Mercato Mayfair
Mercato Wood Wharf
Westfield White City
Cabot Place
Elephant & Castle – New Shop (Mercato Metropolitano)

About Badiani
Founded in Florence in 1932, Badiani has spent over nine decades perfecting the art of gelato. The company’s signature flavour, Buontalenti — made simply with milk, cream, sugar and eggs — honours the Florentine inventor of gelato, Bernardo Buontalenti, and represents Badiani’s belief that simplicity and quality are the keys to perfection.

Badiani now has 12 shops in London, 1 in Brighton, 6 in Spain, 4 in Florence and Tuscany, and has opened its first location in Paris, inside the Carrousel du Louvre.

Badiani’s production laboratory operates a zero water waste system, recycling water to power its machines. The brand also supports local suppliers wherever possible to reduce transport and environmental impact.