Music talent from all backgrounds, looking for their breakthrough opportunity, will be given their chance to shine this Friday thanks to Budweiser, as the conversation about representation in the music industry is on everyone’s lips.

Budweiser is literally turning one of their billboards, normally just used as advertising space, into something much bigger. Instead, they’re creating a stage
to champion female artists that deserve their big break, all whilst London is in the mood for music.

Hosted in Shoreditch from 6pm on 10th February, a selection of up-and-coming artists will be performing a free concert for music lovers, to showcase their unquestionable
talent. Budweiser will be using its platform to get these performances out to a far bigger crowd than the artists would normally have access to – with an aim to support the next steps of their career.

Music enthusiasts, or even those who are just looking for some fun on a Friday night, can enjoy a free Budweiser whilst checking
out the best artists they haven’t heard of (yet), who could one day be gracing The Brits stage themselves. Budweiser are searching to find up and coming musicians who deserve a stage, and these acts will be revealed at Friday’s concert.

The performances will be live streamed
via projectors across London, culminating in a broadcast on
screens outside and inside the O2 Arena on the night of the Brits, highlighting that Budweiser believes the stage should welcome everyone. These broadcasts will be accompanied with a QR code leading to a specially
curated playlist with songs performed by the breakthrough talent, increasing visibility of the artists amongst the general public and music industry veterans.

Jack Morris, Senior Brand Manager at Budweiser, said: “Budweiser has always celebrated greatness, and with The Brits round the corner,
what better time to showcase up-and-coming musicians. We wanted to build a stage where everyone and anyone is welcome and are proud to work with this fantastic selection of musicians to support them on their career journey. Get yourself down to the event,
grab a Bud and enjoy the talents our next generation of music icons have to offer.”

To find out more, visit
www.Budweiser.co.uk/yours-to-take.
Details of location will be announced on 10th
February on Budweiser’s social channels.