Bentley Flying Spur Launched in Hamilton Terrace
Estate agent Aston Chase successfully let 100 Hamilton Terrace to Bentley Motors to launch the Bentley Motors’ Flying Spur car. The launch of the Flying Spur marked the centenary celebrations of Bentley Motors with the venue choice of 100 Hamilton Terrace, a seven-bedroom mansion in St John’s Wood, connecting the car brand to their ‘100 Extraordinary Years’ celebration whilst paying homage to traditional British luxury.
The Bentley Motors Flying Spur launch continues Aston Chase’s strong brand positioning marketing the property. The 11,420 sq. ft. is on sale through Aston Chase for £22,500,000 million and for rent at £25,000 per week is complete with one of the best 5-star hotel-like swimming pool, spa and leisure complexes ever built in the capital.
These amenities were utilised at the Flying Spur launch event. The large entertaining room was transformed into a showroom for guests to experience the interior materials and specifications of the car and 100 Hamilton Terrace’s kitchen and family room was turned into a virtual simulator. The ground floor of the mansion was used by Maddox Gallery to exhibit artwork by David Jarrow, RETNA and Russell Young. In the leisure and entertainment space, jewellers G Collins and Sons showcased luxury jewellery.
The event was attended by over 100 guests including TV personalities and celebrities Zara Martin, Laura Whitmore, Ian Sterling, Callum Best and Elle Eyre.
Richard Bryce, of Aston Chase, commented: “Aston Chase are pleased that they could be part of the Bentley Motors Flying Spur showcase and the company’s centenary celebrations. Bentley is a brand synonymous with British luxury, craftsmanship and one-of-a-kind product and 100 Hamilton Terrace provides the same offering. It was therefore fitting for Bentley Motors to choose 100 Hamilton Terrace to launch their exceptional fleet of Flying Spur automobiles and the showcase event held in the mansion was a great success.”