BookTok is the TikTok subcommunity that is taking the platform by storm. With approximately 70.8 billion views on the BookTok hashtag, this trend is seeing books that were published years ago being catapulted to the top of the current best sellers list.

The BookTok trend is seeing online creators using the BookTok hashtag to share their latest book recommendations, give reviews, and post videos of their latest book purchases to the app, connecting with other book lovers on a mass-scale, and essentially using TikTok as the platform to host the world’s largest online book club.

With many BookTok videos going viral this year, the TikTok subcommunity for book-lovers has recently experienced a significant boost in popularity.

Users have also been hashtagging the names of books that they are reviewing or recommending, and in many cases, this has led to the particular book trending on the app, boosting sales significantly.

With the BookTok community continuing to grow and with a huge impact on the publishing industry, trends expert Nick Drewe from WeThrift has compiled a list of some of the most popular viral books on BookTok and where you can find them.

The Love Hypothesis by Ali Hazelwood

A fictional story of two scientists who are faking a relationship, before genuine attraction takes over. The story follows Ph.D. student, Olive Smith and professor Adam Carlsen on their own personal experiment to see if Olive can change her negative opinion on long-lasting romance.

Views: 359.1M

Price: £4.50 Paperback

Buy here: Amazon

Publication date: 14th September 2021

Reminders of Him by Colleen Hoover

A story of a young mother’s journey in search of redemption and in hope of being allowed back into her young daughter’s life again. This fictional novel follows the journey of Kenna Rowan, a mother who returns following a five year prison sentence for causing the death of her boyfriend and is desperately attempting to make amends with her boyfriend’s family.

Views: 289.1M

Price: £5.99 Paperback

Buy here: Amazon

Publication date: 18th January 2022

Verity by Colleen Hoover

This psychological novel follows the story of writer Lowen Ashleigh, who becomes employed by the husband of a bestselling author, to finish her remaining books that she can not complete due to injury. However, not only does Lowen’s attraction toward the husband begin to grow, she also uncovers secrets of their daughter’s death in an uncovered manuscript.

Views: 268.5M
Price: £4.50 Paperback

Buy here: Amazon

Publication date: 7th December 2018

The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid

The historical fictional story follows protagonist Monique Grant, a journalist who receives an offer to interview Evelyn Hugo, a Hollywood star from the 1960s. Journalist turned biographer Monique agrees to pen the star’s scandalous tell-all biography.

Views: 196.5M

Price: £7.49 Paperback

Buy here: Waterstones

Publication date: 14th October 2022

It Ends With Us by Colleen Hoover

The romantic fictional novel details the story of Lily and Ryle’s relationship and delves into the impact of Lily’s upbringing in an abusive family home, and how this affects her current relationship.

Views: 134.7M

Price: £4.50 Paperback

Buy here: Amazon

Publication date: 2nd August 2016

The Maid by Nita Prose

A fictional story following the life of Molly Gray who is working as a maid at the Regency Grand Hotel. After Molly discovers a wealthy guest dead in one of the hotel rooms, she unwittingly finds herself at the epicentre of a murder investigation after the police make her their prime suspect.

Views: 78.2M
Price: £12.99
Buy here: Waterstones
Publication date: 20th January 2022

Twisted Games by Ana Huang

Twisted Games is a novel that follows fictional princess Bridget von Ascheberg and her bodyguard who fall for one another despite him being duty bound and his emotional involvement forbidden. A tale of forbidden romance with a regal flare.

Views: 73.0M

Price: £7.49 Paperback
Buy here: Waterstones
Publication date: 5th May 2022

Where the Crawdads Sings by Delia Owens

A fictional novel following the life of main protagonist Kya, who has spent most of her life living alone in the marshlands after being abandoned as a young girl. The story takes a murder mystery route when Kya finds herself embroiled as a prime suspect in a murder investigation.

Views: 65.8M

Price: £5.00 Paperback

Buy here: Amazon

Publication date: 14th August 2018