Introducing ‘Bottoms Up!’, the world’s first anal sex inspired bottomless brunch, created by sexual wellness brand LELO to demystify and tackle the taboos around anal pleasure. The drinks may be bottomless, but the brunch is anything but.

The brunch comes in response to new research revealing that whilst 30% of Brits either currently engage in anal play or want to try it in the future, some are apprehensive to give anal a go. 1 in 5 Brits said they were afraid it would hurt (22%) whilst 7% said they were nervous to bring up anal play with their partners due to significant stigma surrounding it.

Prompted by these findings, LELO set out to tackle the taboos surrounding anal pleasure. Set in a safe, sex-positive, open and friendly environment – with unlimited peach Bellinis and a bottom-themed brunch menu – Bottoms Up! is a unique opportunity for guests to exchange experiences, discuss desires, and air anxieties around anal. Attendees will have the opportunity to participate in informed discussions led by LELO’s resident sex expert Kate Moyle and sex educator Gigi Engle.

The complimentary brunch is open to members of the public and takes place at The One Hundred, Shoreditch on October 6th from 2.30-4pm. In addition to being entered in the raffle to win LELO’s latest launch for themselves, guests can dine on an array of playfully named dishes, such as Between Buns (a breakfast sandwich), Avo-Carnal Toast, and Butt-ermilk Pancakes.

LELO’s sex expert and author of The Science Of Sex, Kate Moyle, said: “For too long, women were discouraged, even shamed, if they talked about sex and sexual pleasure. Recently, topics such as orgasms, sex toys, masturbation and watching porn have entered mainstream conversation and media. Yet anal sex is one topic that still feels off-limits, where women may feel judged, uncomfortable, or importantly not properly informed. Understanding that all sexual pleasure is about the combination of finding out what works for us as individuals, and making informed choices about how we want our sex lives to be is important, and at LELO we are making sure that all pleasure is a part of the conversation.”.

To book a spot at Bottoms Up!, email bottomsup@thisiscow.com. Spots will be available on a first come, first served basis with limited capacity. To learn more, visit www.lelo.com