Are you a bourbon fanatic, or have a passion for an Old Fashioned? Then get ready for the ultimate journey through the world of American whiskey, as the much-loved London Bourbon Experience returns to the capital for its third year.

Beginning on the 7th September at Cocktails in the City, and lasting right through to 5th December – a date that celebrates the repeal of prohibition in the US – the Experience works as a self-led tour of the best cocktail bars in London, with each participating bar serving three delicious signature bourbon drinks. From classics with a twist to original creations for the adventurous, venues including Hide, The Bourbon Bar, Block Soho, GINZA, Spey Bar, Degusto, Zephyr and Black Rock will have cocktails to suit everyone.

image002.jpgMichele Reina, Brand Educator at Luxco says: “The London Bourbon Experience was an idea born out of my deep love and appreciation for American whiskey. It’s been running since 2021 and the intention has always been to showcase the rich flavours and heritage of bourbon, as well as creating a platform for both enthusiasts and newcomers alike to explore the world of bourbon-based cocktails. The goal is to create an unforgettable journey and share the magic of bourbon with as many people as possible. We can’t wait to get started!”
There are countless reasons to get involved this year, including:

The chance to try delicious signature cocktails: Each participating cocktail bar on the Experience map offers not one, not two, but THREE exquisite signature bourbon-based drinks.

Win must-have prizes and discounts: As part of the London Bourbon Experience, you’ll receive a passport from participating venues. Each time you order a Rebel Bourbon cocktail, you earn a stamp inside your passport. Collect six stamps to win exciting prizes! Passport stamps also give you 20% off a bottle of Rebel Bourbon at participating bottle shops such as Sacred, Tomoka and The Vintage House.

Free events and masterclasses: Participating bars will be hosting free events, masterclasses, and whiskey tastings, tempting you to visit again and again. Hear from experts in the industry and expand your knowledge of this beloved spirit while celebrating the culture of bourbon together. Event invitations and updates will be sent through the London Bourbon Experience newsletter.