London commuters were treated to an unusual scene this morning, as British champion skier, Chemmy Alcott, was seen traversing the walkways of Waterloo Underground Station and the heights IFS Cloud Cable car, kitted-up in skis and full winter sports gear.

The scenes marked the celebration of the inaugural London Snow Show, part of National Snow Week – one of the biggest snow
sports events in the UK, taking place at the ExCeL on 21-22 October.

Champion Alpine ski racer, Chemmy Alcott, hits London to celebrate London Snow Show’s debut at the ExCeL on 21-22 October. Photography by Drew Cox

British Champion skier, Chemmy Alcott says,
“I am thrilled to be appearing at National Snow Week’s inaugural London Snow Show this year. The Snow Show has grown over the years and is now bigger and better than ever before and will be in the Capital for the first time. The slopes are more accessible
than ever and this is the perfect place for both beginners and those already comfortable with snow sports.”

About the London Snow Show debut

The London Snow Show is coming to the ExCeL this year, featuring expert advice from the biggest and brightest stars in the UK snow sports
scene, as well as the opportunity for a community of enthusiasts to shop the latest cutting-edge kit, or book their next winter holiday.

Inspirational speakers

Visitors will be able to brush shoulders with some of the most famous faces in the UK snowsports scene, getting the latest tips and advice
from leading experts, top celebrities, athletes and Olympians, including:

·
Ed Leigh, British snowsports presenter and commentator

·
Chemmy Alcott, former World Cup alpine ski racer

·
Eve Muirhead, Olympic curling champion

·
Eddie ‘The Eagle’ Edwards, The British ‘people’s’ champion

·
Dan Egan, world-renowned skier and pioneer of extreme sports

·
Millie Knight, four-time Paralympic ski medallist

·
Neil ‘Nine Lives’ Campbell, pro snowboarder

·
Talan Skeels-Piggins, paralympic British Team alpine skier