It’s hard for any of us to resist a tasty meal, with our four-legged friends being no exception. Butternut Box has launched their new ‘Fresh Food So Good’ billboard campaign across Greater London, starring real dogs who can’t contain their excitement when faced with the brand’s fresh and tasty meals.

When photographing pooches with their fresh food, Butternut Box quickly discovered that even the most well-trained dogs struggle to stay composed when a mouth-watering meal is placed in front of them. So, why not celebrate just how paw-licking good these meals are?

Popping up at 859 different sites across central and Greater London, the campaign aims to celebrate the entertaining reactions from dogs when they are faced with fresh food that is just too good to leave alone.

The lucky pups were chosen following a social media competition held by Butternut Box, celebrating all their furry customers and the joy Butternut Box meals bring to dogs and owners alike.

Five lucky dogs were selected to show, in their own unique way, just how good Butternut Box meals are. Whether jumping for joy or chowing down on their favourite meal, the campaign confirms just how much these meals mean to dogs.

Christy McCormick, Head of Brand and Creative at Butternut Box comments: “After the overwhelming response to our competition, we wanted to go a step further to show just how much our customers love Butternut Box.

“We’re delighted to share these billboards with the capital, allowing Londoners to see the sheer joy and excitement that our meals bring to all of our beloved pooch customers.”

Pet parents to the billboard starlets also weighed in on just how much the campaign, and Butternut Box, has meant to them, and of course their pet pooches.

Emily Bhantoo, pet parent of Beans commented: “Beans has always been supaw-star but now she’s actually famous! We’re super proud that she’s part of such an exciting competition with Butternut Box. All our friends and family are very excited to see the all the billboards scattered around London. It’s fair to say she really does have the best smile in the business!”

Stefan Cooling, pet parent of Star commented: “Butternut Box is one of the best things to happen to Star, apart from her owner of course. I have a happy dog thanks to this great tasting, nutritious and healthy dog food. They can even do treats too! This is the best dog food available without a doubt.”