Cadbury is proud to partner with Grenfell Athletic Football Club to produce a new look Cadbury Dairy Milk bar. The strictly limited-edition bars go on sale today with all proceeds going to support the development of Grenfell Athletic FC, and the inspirational work that the club does within their local community.

Available exclusively through Kitlocker, the initial run of 2,000 bars offers supporters a unique opportunity to taste the community’s own chocolate. For just £2 extra, fans will receive a Grenfell Athletic FC Loyalty Card which grants free access to all home games – it’s surely the world’s cheapest season ticket! In addition, the card offers a 10% discount on all Grenfell Athletic clothing at Kitlocker, exclusive video content from the players and coaching team, and updates on forthcoming activity.

Founded in 2017 by Grenfell resident, Rupert Taylor, Grenfell Athletic FC was created to provide a positive outlet and support to those in West London who were affected by the tragedy. Profits from the sale of the bars will fund the development of the football club which has become as a symbol of hope and solidarity for the Grenfell Community. Championing mental and physical health, Grenfell Athletic FC is everyone’s second club and a team that anyone can support and rally around, no matter where they’re from.

Rupert Taylor, Founder of Grenfell Athletic FC said: “This club is so much more than a football team. The sense of community we have been able to build, and the support we have been able to give has been immeasurable. Cadbury’s support means that our club can continue to benefit our community and helps us with our future ambitions the most pressing of which, is to launch a women’s youth team.

Each bar is packaged in an unmissable green Grenfell Athletic FC ‘kit’, proudly displaying members of the Grenfell Athletic team and remembering some of those who tragically lost their lives in the 2017 disaster. Each 360g bar will sell for £5.00 and contains the same delicious Cadbury Dairy Milk chocolate we all know, and love.

Nick Rogers, Senior Brand Manager at Cadbury: “Our focus on football has enabled us to work with some truly incredible clubs, but this partnership is one we are hugely proud of. We believe that Grenfell Athletic and Cadbury are united by our shared values of bringing people together whilst celebrating and supporting local communities. Playing even a small part in helping Grenfell Athletic FC to continue their journey, is something which we are humbled to be a part of.”

This limited-edition Cadbury Dairy Milk bar is just the start of the partnership between Cadbury and Grenfell Athletic FC, with further exciting announcements to follow.