CAMPARI today announces the launch of the Art of Negroni masterclass, inviting guests to celebrate the iconic bittersweet cocktail.

Hosted by CAMPARI Aperitivo experts, the masterclasses will give attendees the opportunity to be immersed in all things Negroni, the fourth most searched cocktail in the UK[1], and consistently the #2 best-selling classic cocktail worldwide[2].

Hosted at the Light Bar, Shoreditch, the exclusive four-night event invites attendees to take part in a masterclass diving into the creation and history of the classic Negroni, and innovative Negroni twists from world-class bartenders.

For just £25 – including two drinks – attendees will also have the opportunity to view specially commissioned visual art from CAMPARI’s artist in residence Ellie Tate, whilst using their senses to guide them on a journey of exploration and expression.

CAMPARI’s Artist in Residence, Ellie Tate, is an up-and-coming London based artist who works from her visual studio at Thames Side in Woolwich. She is inspired by the inner need to express and make visual what is non-visual and ineffable, immortalising these moments through vibrant paintings.

The 45-minute masterclasses will run from Saturday 25th September – Tuesday 28th September, with sessions starting between 5.00pm and 8.45pm. You can book tickets to the Art of Negroni masterclasses on the Light Bar website.

The masterclasses have been launched in celebration of Negroni Week 2021, which has seen CAMPARI partner with The Drinks Trust to shine a light on the country’s finest bartending talent, whilst providing cocktail fans the opportunity to enjoy twists on one of the world’s most famous cocktails.

As part of the celebrations CAMPARI UK has invited 11 leading bartenders and mixologists from bars across the nation to showcase their creative expression with a unique twist on the classic recipe.

These imaginative modern riffs have been compiled into Negroniology, CAMPARI UK’s first-ever Negroni anthology – released to commemorate Negroni Week 2021 and available for people to download for free at https://lavitacampari.com/negroniology.

CAMPARI: THE RED HEART OF EVERY NEGRONI

Recipe ingredients:

· 25ml CAMPARI

· 25ml Sweet Red Vermouth (CAMPARI recommends 1757 Vermouth di Torino)

· 25ml Gin (CAMPARI recommends BULLDOG Gin)

Recipe instructions:

· Pour all ingredients directly into a rocks glass filled with ice

· Stir gently

· Garnish with an orange slice