Advertising is one of the best methods for a company to increase awareness within a targeted market, as it allows you to directly communicate with both your potential and existing customers. It has often been described as the most powerful and persuasive tool businesses have in order to inform the general public about their brand, product and/or service.

Are Television Advertisements Still Important in 2020?

Despite the rise of the internet and streaming services, television is still a dominant medium in a large proportion of homes. By using the right software solutions (learn more here) a company can target a large audience at a specific time and on a specific channel, which is a fantastic opportunity to reach a targeted audience with just a single advertisement. This is the reason why you are more likely to see advertisements for children’s toys during a cartoon while advertisements for a new shaving foam will likely feature during the half-time break in a game of football. It is one of the best mediums when it comes to reaching the intended demographic.

What if the Advertisement is for an Online Service?

Based on the aforementioned information, it should come as no surprise that despite the rise in the popularity of online casinos and gambling applications, these companies are still turning to television to promote their ventures online. As a medium, television reaches people at a time when they are truly engaged with what is on show. Furthermore, unlike print advertising, television can make use of both audio and video, as well as all the incredible editing processes and special effects that the medium allows. Whether you know it or not, the pulling power of advertising is what allowed many of you to visit your favourite casino in the first place!

The potential of the medium, coupled with the competition within the casino and gambling industry has led to some brilliant casino advertisements over the years. So, let’s take a close look at two of the best advertisements in recent years, but first, some honourable mentions…

Honourable Mentions

A popular but short-lived BGO advertisement featuring Verne Troyer, best known for his depiction of Mini-Me in the Austin Powers films, as the extravagant but easily annoyed head of the casino has to be on this list. Troyer being Troyer, his performance stole the show and surely occupied water cooler conversation at the time of airing.

Paddy Power, often referred to as the kings of comedy adverts, are never short of controversy, with one particular ad seeing a blind football player kick a cat instead of a football due to its wearing of a bell that makes a similar sound to the ball used in competitive blind football. However, the power of television advertisements generally shines true, with their ad campaigns proving massively successful overall. Another example of the power of the television advertisements is the Karamba casino ads broadcast in Denmark, which despite not proving massively successful at the time of airing, have not stopped the online casino becoming one of most popular and trusted around.

William Hill

In an ad entitled ‘Gambling At Home’, William Hill opted to point out the benefits of gambling online by pointing out that you can’t kick back and relax at the casino like you can on the couch. The ad imagines the behaviour of online gamblers and transports these people to a classy casino to see how they would get on. We see a man wearing only a towel around his waist, another with his feet up on the card table, while a close-up of the roulette table sees a stack of crumbling biscuits next to the chips. This humorous approach is a sure fire way to grab an audiences attention as well as make a case to go online rather than to the casino floor!

Huuuge Casino

Broadcast on German television, the Huuuge Casino ad is all about creating the feeling of adrenaline that they hope their casino app will give you. The majority of the 20 second spot is all about building up the audiences’ anticipation, as they see the excited faces of various individuals on their phones as they here the elongated scream of “Huuuge…”, reminiscent of a South American football commentator announcing that a goal has been scored. The ad culminates with the app on full show, on both a tablet and smartphone, along with bright flashing colours and the crescendo of coins clanging to bring it home.