A string of celebs have been spotted wearing an unusual fashion accessory ahead of London Fashion Week – a purple beanie.
Heartstopper actress Jenny Walser, TV presenter Charli Fisher and former Love Islander and model Jordan Hames were all seen out and about in the capital this week wearing matching headwear.
Jenny, known for her roles as Tori Spring in the hit Netflix series and Louise Wrigley in Call The Midwife, was sporting the accessory ahead of the Mithridate Show at Space House on Thursday.
While Charli modelled the beanie as she arrived for The Art of Belonging show at Asia House in central London.
Jordan, who found fame on the 2019 series of Love Island, showed off the eye-catching hat as he made his way to 180 The Strand.
Phoenix Brown – daughter of Spice Girl Mel B – pulled off a similar look at the H&M&YOU&I event, while stylist and designer Kyle De’Volle turned heads wearing the beanie as he arrived at Dover Street Market for the BFC Jewellery Showcase.
Complete with a pair of cartoon eyes, the quirky, fully reversible purple and yellow hat is inspired by Grimace, the iconic McDonald’s character that first appeared on the scene in 1971.
It has been released to celebrate the launch of McHappy Day [https://ronaldmcdonaldhouse.org.uk/about-us/mchappy-day-2026/], a new fundraising day taking place across the UK with the aim of raising vital funds for Ronald McDonald House UK.
Ella Joseph, CEO at Ronald McDonald House UK, said: “We are so excited to see the limited-edition Grimace Beanie getting such a warm reaction at London Fashion Week.
“As we head into Autumn, a beanie is a stylish essential, but it also contributes to McDonald’s McHappy Day fundraising as all proceeds from every Beanie sold will be donated directly to Ronald McDonald House UK.
“Ronald McDonald House UK offers vital support for families with children in hospital by providing them free accommodation, within walking distance of their ward.
“The 14 Ronald McDonald Houses across the UK give families access to community and a place that they can call home, helping to alleviate the practical and financial pressures that come with hospital stays.
“This means that with every purchase of a Grimace Beanie, customers can help make a real difference to families when they need it most.”
Taking place on Saturday 26th September, £1 from every qualifying main meal in selected restaurants will be donated directly to the charity, helping support its work for families with seriously ill children across the UK.
The Grimace Beanie is available now for £5 in participating McDonald’s restaurants or via the McDonald’s App.
But it is an unusual accessory to see at London Fashion Week, which will unveil the Spring/Summer 2027 collections from some of the industry’s most influential designers.
The biannual event is one of the fashion world’s prestigious “Big Four” weeks, alongside Paris, Milan and New York, helping to set the agenda for global style trends each season.