Amazon and ODEON Cinema Group, the UK’s largest cinema chain, have announced the launch of a new, exclusive offer that gives Prime members in the UK and Ireland a discounted rate of two standard cinema tickets for £10/€10 – or two tickets for £15 at ODEON Luxe in the UK. The deal offers a saving of more than 45% on standard price at most ODEON cinemas, putting great value date nights back on the agenda this winter and beyond.

The announcement comes as research shows that dinner out (49%) and a night at the cinema (36%) are the UK and Ireland’s favourite winter date nights, along with going to a country pub (36%). Atmosphere (70%), food (51%) and value (43%) were named as the most important factors in planning a good date, with almost half (44%) of Brits/Irish respondents claiming they don’t go on as many dates as they’d like. Cost (46%) was cited as the top blocker to planning more date nights, followed by lack of time (25%) and finding a babysitter (13%).

“We’re always looking for ways to offer even more value to Prime members, giving them the best of shopping and entertainment,” said John Boumphrey, UK Country Manager at Amazon. “As well as the biggest movies and TV shows on Prime Video, this offers our customers the opportunity to get great value on the big screen at ODEON cinemas across the UK and Ireland.”

Suzie Welch, Managing Director UKI at ODEON added, “We’re passionate about the big screen experience, so we’re extremely excited to offer Amazon Prime members a night out at the cinema at a fantastic price. Our cinemas offer something for everyone – from concert film to Hollywood blockbusters – and are the perfect place for a date night escape away from the winter cold.”

Prime members looking to catch new releases from the latest Aquaman instalment, Aquaman and the Lost Kingdom, to family fun in Disney’s Wish, and the magic of Roald Dahl with Timothée Chalamet as Wonka can head to www.amazon.co.uk/odeon for more information and to collect their Prime discount code. The offer is available Monday to Thursday and redeemable once per month per Prime member. For full Ts&Cs see www.odeon.co.uk/amazon.