Coca-Cola’s new drink Aquarius officially launches in the UK

Meet Coca-Cola’s new drink, Aquarius, which officially launched in the UK yesterday.

Aquarius is a water-based drink aimed at busy millennials juggling multiple careers and multi-faceted lifestyles and contains either Magnesium (lime flavor) or Zinc (lemon flavor).

Magnesium is an essential mineral that contributes to cognitive function whilst Zinc helps to combat tiredness and fatigue – making Aquarius the perfect drink for a generation who are constantly on the go.

Aquarius conducted research with One Poll that concluded that over three quarters of British millennials (78%) are becoming depleted in their search for success, forgetting to prioritise their wellbeing.

Functional food and drink products are becoming the go-to for this generation, with nearly a quarter (24%) saying that they buy a functional food or drink product every day.

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