Coffee lovers: Lavazza is taking over Soho

This October Lavazza is inviting coffee lovers to step into the world of Tablì, as they bring the innovative new machine to life at Future Stores in Soho from 13-18 October. The immersive experience will give visitors the chance to discover, taste and personalise the all-new Tablì experience for themselves.

Celebrating the new way to enjoy single-serve coffee, Tablì combines a specially designed machine with a 100% coffee tab. Created through a combination of research, design and Lavazza’s coffee expertise, the innovative system delivers an exceptional espresso while bringing the pleasure of coffee back to its purest essence.

Through this free immersive experience, guests can discover the innovation behind Tablì and experience the coffee revolution for themselves. Lavazza’s expert coffee specialists and baristas will guide guests through the preparation process, showcasing the different ways to enjoy Tablì and engage all the senses in the coffee ritual.

After discovering their recommended blend with a coffee quiz, guests can truly make the Tablì experience their own, customising their cup with a selection of Tablì-themed stickers. They can then enjoy a freshly prepared personalised blend before heading to The Vault, where a unique code unlocks the chance to win a Tablì machine as well as a host of limited edition Tablì prizes. Prizes include Luigi plushies, Tablì tote bags and exclusive goodies, with one lucky winner each day taking home a Tablì machine.

Coffee grounds from the experience will also be given a second life, with guests invited to visit the ‘Grounds Bar’ and take home used coffee grounds to nourish their gardens — turning waste into something useful and giving their grounds a new lease of life.

The free Lavazza Tablì experience will take place at Future Stores, 95 Oxford Street, London, W1D 2AD from 13th–18th October. Visitors can discover their personalised Tablì blend, experience the innovative coffee system first-hand, enjoy a freshly prepared coffee, personalise their own cup and take part in the interactive prize experience.