Maison Cointreau has today announced a partnership with viral discovery app SunSeekr to launch a first-of-its-kind real-time map of London’s sunniest bars and terraces** serving Cointreau Spicy Margaritas, helping margarita lovers make the most of every remaining moment of summer and highlighting their latest product innovation, Cointreau Spicy.
Throughout September, the interactive guide directs Londoners to the city’s best sun-soaked spots, including Trailer Happiness on Portobello Road and Azteca Battersea in Battersea Rise, to enjoy a Spicy Margarita, updating throughout the day as the sunshine moves across the capital – so consumers can continue to feel the heat.
Using SunSeekr’s live sunshine-mapping technology, Londoners can see where the sun is hitting in real time near them to choose their next sunny spot, and show the app at participating venues to redeem a free Cointreau Spicy treat*. The special edition coming from Maison Cointreau launched in the UK in July and is the first chilli-infused expression that brings bold, natural heat to the world’s most-loved cocktails.
This comes as the Margarita continues to dominate cocktail culture, with Cointreau’s research revealing it is the favourite cocktail among Millennials and the second most popular choice for Gen Z[1]. The serve also remains one of the world’s most popular cocktails, being the second most ordered on-trade globally[2], while the Spicy version is increasingly gaining traction, with UK Google searches for “simple spicy margarita recipe” climbing 350%+[3].
The SunSeekr map also points consumers to selected nearby Sainsburys’ locations*** where they can pick up a bottle of Cointreau Spicy to channel their inner mixologist and easily create a delicious Spicy Margarita themselves – perfect for hosting at home, and late-summer picnics. Cointreau Spicy takes the guesswork out of the serve and makes it easier than ever to get the perfect balance of heat – no fresh chillis needed, no experimenting with spice, just great tasting margaritas every time.
Tapping into late-summer sunshine, the campaign spotlights Cointreau Spicy, a bold new twist on the iconic orange liqueur that combines the brand’s signature orange peel distillation expertise with a subtle chilli kick. Rooted in more than 175 years of craftsmanship, Cointreau Spicy stays true to the original recipe created by Édouard Cointreau in 1875, while introducing a confident new edge for today’s cocktail culture.
Whether enjoyed in a Spicy Margarita, Spicy Highball, Spicy Mango Margarita or a chilli-twist Paloma, Cointreau Spicy is designed for flavour-led serves, both bold and subtle. It can also be enjoyed as a shot with lime and salt for a simple, sociable way to experience its citrus heat.
Kevin Sueiro, Cointreau Brand Ambassador, said: “As summer slows down, people are keen to make the most of every last moment spent outdoors – especially in a city like London, where sunshine never goes unappreciated. Cointreau Spicy is all about bringing warmth, vibrancy and sociability to those occasions, and partnering with SunSeekr felt like the perfect way to help people gather friends, discover great venues, and enjoy a Spicy Margarita in the sunshine”.
Mo Dawod, Founder & CEO of SunSeekr, said: “SunSeekr exists to help people make the most of sunny moments, and this partnership brings that mission to life in a fresh and exciting way. Together with Cointreau, we’re helping Londoners discover new bars, uncover hidden sunny spots and make spontaneous plans whenever the sun is shining”.
Cointreau’s Spicy Margarita Map, created in partnership with SunSeekr, launches on 3 September until 30 September, helping Londoners uncover the capital’s sunniest spots for a Spicy Margarita at participating venues across the city.