The 20th of July marks National Ice Cream Day, a time to celebrate one of the UK’s most nostalgic and cherished treats. With a heatwave sweeping the nation, there’s no better time to enjoy the simple joy of ice cream. It’s a treat that brings back childhood memories and continues to delight people of all ages.

The Ice Cream Alliance is using this occasion to spotlight the hardworking ice cream makers, parlours, and van vendors whose passion and creativity help bring happiness to communities up and down the country.

Catherine McNeil, Director of Operations of Ice Cream Alliance says. “I’m proud to work alongside the talented ice cream artisans in our network. Our members show real passion and love for their industry, supporting one another through challenging times and they continue to be a vital part of their respective communities. On National Ice Cream Day, we celebrate both the makers and the public who help keep this joyful part of British culture alive.”

Beyond just sweet treats, ice cream vendors play a valuable role in our communities by delivering smiles, comfort, and joy to neighbourhoods across the UK. Many vendors are also marking the day with special visits to children’s hospitals and charitable initiatives supporting those less fortunate, reminding us of the kindness and community spirit at the heart of the industry.

This National Ice Cream Day is also a chance to thank the public for their continued support. The hospitality industry as a whole has faced numerous challenges in recent years. Without the loyalty and enthusiasm of customers, ice cream businesses would have already served their last scoop.

So, whether you’re cooling off with a 99 Flake, a scoop of a local parlour’s signature flavour, or a soft serve from a passing van, National Ice Cream Day is about celebrating the people behind the counter and the joy they bring with every serving.