In Mr. Start’s latest shoot they used Philip, the founder, to model as it was difficult to find models during Covid. 

The Menswear Tailoring Brand in the heart of Shoreditch used a slightly different and innovative approach to their AW20 shoot. To keep to the social distancing rules and still be able to provide great content, Mr. Start used their own founder, Philip, to model. Philip is not the typical model, but he was perfect for the shoot and the customers loved it – here are some of the feedback we got:

Feedback from customers:

“Great to see a brand that uses older models” – Grey Fox blog

“Nice to see someone is keeping standards up !” – Vin and Omi

“Great shot @philipstart ??” – Alistair Guy

Philip Start, founder of Mr. Start.  said “We were trying to find a good model who was available, in London and didn’t have to travel by public transport as we don’t want to put anyone at risk. As you can imagine it was a very difficult job and in the end we just decided to take a leap and be a bit different. I had so much fun during the shoot and Michelle made me very comfortable in front of the camera” –