A British conversion rate optimisation (CRO) business that helps increase online sales and revenue for e-commerce businesses has launched for the first time a unique grant scheme to help charities improve their websites.

For over 25 years, B Corp™ certified business Webtrends Optimize has been combining data with a powerful suite of website optimisation tools to enhance online digital experiences via its cloud-based SaaS platform. Features such as A/B testing, personalisation, social proof, product recommendations and other tactical UX and CRO tools such as onsite surveys, are available to users.

Already working with businesses such as Odeon, National Rail and AJ Bell to help increase sales, revenue and improve customer experiences, Webtrends Optimize is now donating for the first time a 12-month licence to their full stack, all-inclusive CRO platform to one UK or international charity.

The Conversion For Good grant scheme is open to new and existing charity clients Webtrends Optimize already works with and the deadline for completing the short application process is 5 June 2026.

Matt Smith, CEO of Webtrends Optimize, comments: “We know how tough it is right now to run a charity and how important it is to have an effective website that converts people into becoming supporters. As a B Corp™ business, we’ve always been passionate about helping others and doing as much as we can to give back to those who need it most, so we wanted to lend a hand and provide our CRO platform for free for a year to a charity.”

This unique Conversion For Good grant scheme is just another example of charitable work Webtrends Optimize already undertakes. Annually the business donates 2% of its revenue to charitable causes. In addition to the financial contribution, staff also regularly volunteer their time at various events and initiatives and provide gift-in-kind fundraising support. The business also provides on an ongoing basis, a 25% discount to any charity or non-profit.

To apply for the Conversion For Good charity grant scheme, visit www.webtrends-optimize.com/conversion-for-good Applications close at midnight on 5 June 2026.