Côte Brasserie is reimagining weekday evenings with the launch of Apéro Hour an early-evening experience inspired by the cherished French tradition of the apéritif.
Running from 5pm to 7pm, Monday to Friday, this nationwide offering invites guests to slow down, savour the moment, and enjoy a perfectly poured drink before the evening unfolds.
At the heart of the Apéro menu is something special – Champagne by the glass. Usually reserved for full bottles, this premium French cuvée is now available for just £7.50 during Apéro Hour only, for the first time.
The new launch is an elevated everyday indulgence, designed for those who want to toast the end of the workday in true French style.
The drinks list also features crisp house Anciens Temps wines starting at £5, a low/no alcohol Kisumé rosé from Aubert & Mathieu at £5, and a rotating selection of spritz cocktails for £10, including French twists on classic aperitifs. Fans of beer can enjoy imported French lager from £4.50, and Côte’s signature Crémant de Bourgogne, one of France’s best-kept secrets, is now offered at just £5.50 a glass, a sparkling alternative to Prosecco with more character and finesse.
Whether guests are unwinding on a sunlit terrace, discovering a hidden courtyard garden, or settling into a bistro-style booth with colleagues, Apéro Hour brings a new dimension to Côte’s already stylish atmosphere.
A spokesperson for Côte Brasserie, said: “We’re so excited to launch Apéro just ahead of summer. It’s a chance to bring a little more pleasure to the start of the evening, whether you’re heading out, catching up with friends or just treating yourself. There’s something very French about that pause between work and dinner, and we’ve created a menu that makes it feel just as special whether you’re in Sloane Square or Solihull. The chance to enjoy a glass of Champagne for £7.50 is a real moment, it’s indulgent but still accessible, and that’s what Côte is all about.”
The launch of Apéro Hour arrives alongside Côte’s Spring Specials menu, curated by Executive Chef Steve Allen, formerly of Gordon Ramsay Restaurants. Inspired by the freshness of the French market, the menu features seasonal stars like Wye Valley asparagus, wild garlic, and Gariguette strawberries. Guests can enjoy dishes such as beetroot-cured smoked salmon, wild garlic French toast, and a slow-cooked lamb shank Navarin, finished with a light Gariguette strawberry trifle, a sweet homage to spring. These are available on Côte’s Market Menu, with three small plates for just £20.95.
For those hosting at home, Côte’s delivery service Côte at Home offers the same level of culinary craft, with a luxurious spring menu featuring lamb rump with dauphinoise, truffled corn velouté, and a delicate tarte aux fraises, all delivered chilled and ready to serve.