Global men’s jewellery brand CRAFTD London is offering London beer drinkers free pints on National Beer Day (Wednesday June 15th) to encourage men to check in with their mates and boost the bond of friendship.

Teaming up with BOXPARK Shoreditch, CRAFTD London are offering £5,000 worth of free pints to encourage men to meet up and get talking about their health. The free pints will be available from 4:30pm on Wednesday June 15th and drinkers simply need to sign up via the CRAFTD website and show their code to get a pint for themselves and their mate.

As a study run by Oxford’s Ryan Dunbar showed, time in the pub or “simply having a pint with your pals” can help to boost your mental health. So this National Beer Day will see beer drinkers everywhere raising a glass and CRAFTD wants to see mental health being the topic of conversation.

Danny Buck, CEO and co-founder of CRAFTD, commented: “”We were kicking around ideas in the office about how we can raise awareness of proactive messaging between mates that could prevent loneliness.

“Checking in on your mates is something I’ve been poor at but I’ve tried harder to this year, after someone did it to me. Sometimes the simplest message can mean the world so hopefully a simple pint could really help someone, somewhere.”

CRAFTD will also donate 5% of sales during Men’s Health Week (Monday June 13th-Sunday June 19th) to mental health charity CALM. CALM, the Campaign Against Living Miserably, stands together to provide life changing support for those struggling with mental health. In England around one in eight men deal with mental health problems on a daily basis.

To claim your free pint at BOXPARK Shoreditch, visit CRAFTD and sign up here: https://uk.craftdlondon.com/pages/national-beer-day