This year, the Hackney Half isn’t just about the personal bests, it’s about art. Crodino Spritz 0.0% , the Italian non-alcoholic aperitif, is bringing a dose of East End soul to the course, partnering with local legend Hackney Dave, known for his bold, tongue-in-cheek slogan prints, to create bespoke, Crodino-inspired race signs in his signature style.
Research indicates that runners who focused on a target (like a sign being held up by a loved one) went 23% faster, while reporting that the run actually felt easier1. Designed with this in mind, Crodino Spritz 0.0%’s cheer station turns support into something more meaningful, with moments of shared creativity that bring runners and supporters closer together along the route.
Crodino Spritz 0.0%’s cheer station will be positioned at the race’s key crunch point between Miles 6 and 7, on Queensbridge Road. Here, spectators will be invited to ditch generic posters for Dave Buonaguidi’s iconic, neon typography – or make their own versions themselves (who doesn’t love a bit of art and crafts?).
These limited-edition signs, available exclusively on the day, will help the crowd spur runners on, before doubling as high-spec décor to be taken home and kept forever. The legend himself will also be on-site, to bring the vibes and his creative expertise.
Hackney Dave commented: “Each of my prints puts a humorous spin on London’s energy and grit, so teaming up with Crodino Spritz 0.0% for the Hackney Half feels a proper home fixture for me. Race day brings out something special in this city. You really see the resilience, unity and shared spirit that Londoner’s are known for.
This collaboration is about celebrating those moments of connection in a way that everyone can be part of and beyond bringing smiles and energy on course, it’s about packaging up a moment of pride and connection to take home, in iconic Crodino yellow.”
Blending running culture with creativity and community, Crodino Spritz 0.0%’s cheer station is set to come alive as a high-energy hub for runners and supporters alike, adding to the Hackney Half’s electricity.
Marina Santos, Marketing Director at Campari Group UK said: “The Hackney Half is a much-loved moment in the London cultural calendar, bringing together not only Hackney but runners and spectators from across the city. That sense of togetherness is what Crodino is all about – the 0.0% Spritz that can be savoured and enjoyed by anyone.
With free Crodino Spritz 0.0%, branded merch and of course Dave’s Crodino-inspired signs, we’ll be hard to miss on-course, on the side lines and in glasses at post-race celebrations. We look forward to bringing a cocktail of Hackney soul and Italian iconicity dolce Vita to the Hackney Half.”
Alongside sign-making, spectators and runners can get their hands on a free Crodino Spritz 0.0% at the ‘Crodino C0.0L Down Club’ based in the Hackney Half festival village. Visitors can soak up the vibes with playful temporary slogan tattoos inspired by the Crodino Spritz 0.0% and Hackney Half partnership – and even challenge themselves to an ice bath! Adding to the energy, an interactive map will be available on the day, directing runners and supporters to venues with the best deals on Crodino Spritz 0.0% across Hackney and London.
The celebrations will continue beyond the race, with Crodino hosting a post-run afterparty at Hackney’s LVLS. Featuring all-day DJ sets and further entertainment (full details to be announced), Crodino’s official afterparty is the place to toast the days achievements in style.