Design Can’s unmissable message for London Design Festival 2023
During London Design Festival 2023, equity campaign Design Can is sending a bold message to the UK’s creative sector with street posters: are you using your power?
The campaign has been developed in partnership with global street advertising agency UNCLE who have printed and distributed the posters, and designed by cause-led brand agency TEMPLO. On 8 September, the message appeared at 400 locations across London and will remain in place until 25 September 2023. It comes at a time when creative businesses are gathering in the city – kick-starting a conversation about how everyone should play a role tackling inequality.
We can all make an impact – now is the time
The creative industries are deeply unrepresentative of the world around them, skewing white, male and middle class. While many businesses and institutions have expressed their desire to see better representation, a recent Design Can survey revealed the ‘crisis of leadership’ within the creative sector, showing few people believe little has changed since the launch in 2019.
“Design Can has worked with individuals and institutions across the creative sector. It was founded to support people to live up to the values they claimed to hold. Now, we’re calling on everyone who wants to see an inclusive sector make some noise. The time for change is now.”
– Sabine Zetteler, founder, Design Can