Disaronno launches limited-edition ICON bottle with Diesel!

Disaronno, the world’s favourite Italian liqueur1, has revealed the latest in its series of limited-edition collaboration bottles with global streetwear brand, Diesel.

Introducing “Disaronno wears Diesel” – the seventh edition of the Disaronno® Icon project, which involves teaming up with leading Italian designer labels every year.

The bottle has a bold, unique style that shows Disaronno’s instantly recognisable logo, wrapped in Diesel’s signature textile – an eye-catching camouflage denim pattern.

Augusto Reina, CEO of Illva Saronno Holding, said of the partnership: “Every year, the announcement of the Disaronno ICON collaboration is an important international occasion which we always look forward to. This year, the limited-edition bottle, with its unmistakable shape, takes on an unexpected look full of character. It is the perfect blend of Italian style and modernity.”

Alongside the ICON project, Disaronno will support the OTB Foundation, Diesel’s global foundation, fully embracing its motto of “Brave Actions for a Better World.” The foundation is involved in social initiatives focusing on three principles: sustainability, innovation and direct social impact.

In addition to the classic bottle, the Disaronno wears Denim Limited Edition is available in two packs of miniatures, with each set containing three miniature bottles, varying in collectible shades of denim.

With its unique and delicious taste, Disaronno can be enjoyed in a variety of cocktails such as the Disaronno® Wears Diesel Cocktail; a fruity and refreshing serve mixed with Passion Fruit syrup, Jamaican Rum and lime juice, topped off with a garnish of mint sprig and raspberry.

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