DISCOVER ART THAT REIGNS SUPREME AT FRAMELESS: A UNIQUE CORONATION CELEBRATION OF ART, CULTURE AND HISTORY

To honour the historic Coronation of King Charles and Queen Camilla on 6th May, Frameless will be projecting the 1953 Coronation of Queen Elizabeth in its fifth gallery between 29th – 8th May*. An experience included with all tickets, footage of Queen Elizabeth’s Coronation will take guests on a journey back in time as the UK reflects on royal history and prepares for a new era.

Guests can celebrate with champagne or tea at the Café Bar, which will be open all day, providing a unique setting to eat and drink. Indulge in British tradition with the Frameless Afternoon Tea; an art-inspired platter for two with a theatrical element.

Located just a few short steps from Marble Arch, Frameless is a culturally rich, immersive, multi-dimensional, entertainment experience – the biggest of its kind in the UK. Among the many world-class attractions in London, Frameless is set to become a major new landmark and cultural destination for visitors in the capital.

Covering 30,000 square feet, Frameless is a multi-sensory and highly Instagram-able experience presented using the very latest interactive projection technology that breaks the boundaries of art in a unique way.

In total, Frameless showcases 42 different interactive digital interpretations of masterpieces by 28 iconic artists including Canaletto, Cézanne, Dalí, Kandinsky, Klimt, Monet, Rembrandt and Van Gogh. Visitors will experience the artwork as they journey through four skillfully curated galleries:
‘BEYOND REALITY’: A combination of wrap around projection coupled with mirrored surfaces takes guests on a mind-bending journey beyond the boundaries of reality. Surreal, otherworldly, and dreamlike, the artworks include The Garden of Earthly Delights by Hieronymus Bosch and The Tree of Life by Gustav Klimt, with additional artworks by Edvard Munch, Giuseppe Arcimboldo, Thomas Lowinsky, Henri Rousseau, Salvador Dalí and Max Ernst.
‘COLOUR IN MOTION’: Here, advanced motion tracking technology allows guests to use their own gestures and movements to paint, offering a rare opportunity to influence and interact with artistic masterpieces. The artworks include The Waterlily Pond: Green Harmony by Claude Monet and Mont Saint-Michel, Setting Sun by Paul Signac, with additional artworks from Vincent van Gogh, Georges Seurat, Berthe Morisot and Robert Delaunay.
‘THE WORLD AROUND US’: Using spectacular 6-sided projection, visitors are surrounded in some of the world’s most recognizable art. Here, you’ll see landscapes as you have never seen them before. Be swept away by 360-degree cityscapes and seascapes that completely envelop you in the beauty of our world. The artworks include Avenue at Chantilly by Paul Cézanne and Piazza Di San Marco by Canaletto, with additional artworks from Rembrandt, Claude Monet, Peter Paul Rubens and Rachel Ruysch.
‘THE ART OF ABSTRACTION’: Wind through a maze of colour, shape and form to discover the pioneers of abstract art. Here the artworks include Yellow, Red, Blue by Wassily Kandinsky and Composition in Red, Yellow, Blue and Black by Piet Mondrian, with additional artworks from Hilma af Klint, Kazimir Malevich and Paul Klee.
Set to a score of specially composed music curated by award-winning composers Nick Powell and Ron Colvard, each gallery has a bespoke soundtrack and soundscape with much of it triggered by the visitors themselves as they move around.
Frameless has been brought to life by a collaboration of leaders in the technology, arts, architecture and experiential events sectors, including the Emmy award-winning creative team from FiveCurrents led by Scott Givens. FiveCurrents has 15 Olympic credits to its name, including the London 2012 Ceremonies. As the creative force behind Frameless, it has curated and led an ensemble of renowned UK digital content talents, technical experts and storytellers, to fashion the Frameless experience from start to finish.

Alongside the four immersive galleries, Frameless houses a gift shop and includes a multi-purpose event space for private hire as well as the option to exclusively hire the whole venue.

Frameless is London’s first permanent digital immersive arts experience. Tickets are on sale at www.frameless.com.