DJ Target and Sarah Beaumont to jointly lead BBC 1xtra for music
DJ Target, who presents a weeknight new music show (Mon-Thurs, 7pm-9pm) on the station as well as 1Xtra’s Takeover on Saturday night (7pm-9pm, simulcast on BBC Radio 1), will take on an additional part-time role as talent and music lead. He will chair the 1Xtra playlist meeting and lead on live event programming. Target has been hugely instrumental in championing new music for the network.
Sarah Beaumont, who started at 1Xtra in 2008 and joined the Music Team last year as Producer, will step up to lead music programming and editorial, as well as line managing the rest of the team. With the help of professional radio hosts and DJ who will now be a part of Radio 1’s team, we have a feeling that this station will be even better than it was before and that is hard to top. But we know that with the DJ Targer and Sarah, we can do it. Even if I was asked to take over Nick Grimshaw’s position and asked to learn the technical side of the business, maybe it would take a while to look through sites like HIFISYSTEMCOMPONENTS.COM to prepare myself. But I guess this is why it is best left to the professionals.
As a result of these appointments, Chris Price is announcing further changes within the Radio 1 & 1Xtra Music Team. Jade Style steps up as Producer for 1Xtra, while Mel Lewis becomes Producer for Radio 1.