DM360 Direct Mail, the direct mail service provided by leading UK-based mail distribution service Lbox Communications (Lbox), has continued to go from strength to strength since its rebrand in 2022.

Named for the end-to-end management that it offers across the entire spectrum of direct mail, this full turnkey service is used by companies as diverse as Domino’s Pizza, Built Environment Communications Group, IHS Markit, Draker Lettings and The Almshouse Association.

The concept of DM360 Direct Mail was formed following Lbox’s acquisition of Push Mailing, one of its former mailing house partners, in February 2021.

Push Mailing’s infrastructure and extensive experience in direct mail under Miranda Crerar, now Partnership Director at Lbox, enabled the company to expand on its mail and hand fulfilment services, data sourcing, management and cleansing, as well as led to improvements in its print and delivery capabilities.

“The acquisition of Push Mailing was so important for where we are today,” explains David King, CEO of Lbox. “It not only increased our capacity to serve our existing clients. It opened the door for a greater presence in the direct mail market, which was a natural expansion for our business at the time.”

“It was hugely exciting to join such a dynamic, fast-growing company as Lbox,” echoes Miranda Crerar. “We shared the same values and commitment to excellent customer service, and since becoming one company, we have been well-placed to deliver more for our customers.”

With the capabilities of Lbox expanded, DM360 Direct Mail was born, named to reflect the comprehensive, 360º approach the company takes to its direct mail offering.

“We chose DM360 because our direct mail service is truly end-to-end, providing expertise at every stage in the creation, execution and delivery of a campaign,” explains King.

“From the initial data sourcing, to handling returns and suppressions at the end, we have experts working in all aspects of direct mail to guide campaigns from start to finish.”

As part of its comprehensive approach, DM360 Direct Mail spans six core services – data sourcing and management, design advisory, print, machine and hand fulfilment, postage, and returns and suppressions.

As part of the solution’s professional data sourcing and management services, DM360 Direct Mail offers specialist expertise in Partially Addressed Mail (PAM).

By supplying the geo-demographic data their clients need to identify and target addresses on a postcode level, Lbox is working to remove the barriers previously associated with building a mailing list, and connecting them with new audiences in a cost-effective, data-responsible way.

“We have devoted a great deal of time and energy into fully understanding PAM so our clients can unlock its benefits,” explains King.

“Our knowledge ensures clients can identify and reach select groups – sometimes as small as 15 households – without needing to spend significant time or money capturing specific addresses. This means they could expand the reach of campaigns by up to 30% at no extra cost, and tap into a UK-wide audience of 30 million addresses without breaching GDPR.”

According to Lbox, what makes DM360 Direct Mail a truly turnkey solution is that its customers can receive the full package of services for their campaign, or pick and choose which services they require.

“If a customer just wants us to collect the data for an upcoming campaign, or to print and fulfil their mailings to send back to them, that’s no problem,” describes Crerar.

“Flexibility is something we always prioritised when devising DM360 Direct Mail. We wanted to be able to adapt to the needs of everyone, whether they want us to slot into their existing framework, or take full ownership of managing their campaigns. Our process, your way.”

DM360 Direct Mail is helping companies in a wide range of sectors, including franchise communities, retail, estate agents, publishers and charities, unlock the true potential that direct mail offers modern brands.

“With the tidal wave of digital media and marketing we’re exposed to on a daily basis, I feel many overlook the enduring power of direct mail,” states King.

“It’s arguable that with the overexposure of digital, the tangible nature of direct mail is more novel and appealing to modern audiences. Combine this with how trustworthy people find mail, and it often makes these materials more unique, more memorable and more engaging.”

“The purpose of DM360 Direct Mail is to optimise the data, costs and processes involved in setting up and executing our customers’ campaigns, so that they can maximise ROI and make the most of this tried-and-tested channel.”