Dune London is pleased to announce the reopening of its newly refurbished store at Westfield Stratford City, following a two-month renovation.

The refreshed 1291 sq ft retail space introduces the new flagship concept, designed in-house by the brand’s creative and global store development teams, providing customers an enhanced and engaging shopping experience. The store design brings to life a bespoke flagship concept that visually implements Dune London’s brand codes; the signature DD logo monogram serving as the perfect backdrop to showcase their premium collections.

The refurbished store offers a wide double entrance, inviting customers into a spacious and welcoming environment. A captivating champagne gold window tower, with integrated media screen, stands as the focal point of the store and displays the brand’s latest campaigns. Inside, the store features elegant, curved product plinths and pale wooden podiums in soft neutral tones, complemented by gold-trimmed glass display areas. These design choices work together to create a seamless and fluid layout, enhancing the customer journey throughout the store.

A neutral colour palette of champagne gold and warm cream tones creates an inviting atmosphere which perfectly complements the women’s and men’s footwear and accessories collections. Textured and tonal hessian-coloured wall coverings combined with bespoke monogrammed seating areas work to accentuate the elevated store design and create an immersive experience for customers. The new store highlights the brand’s growing influence in accessories by creating beautifully curated accessory feature walls. With the brand’s handbags currently coveted by A-list celebrities such as Katie Holmes, Bella Hadid and Simone Ashley, the store showcases these premium items, further cementing their status as must-have accessories.

The Dune Group’s CEO Nigel Darwin said; “As Spring arrives, we are really pleased to reopen our Dune London store in Westfield Stratford City – the store showcases our very latest flagship concept to give our customers the best experience of our brand and our ranges of wonderful shoes and bags. Westfield Stratford City is a fabulous shopping destination, and we are delighted to welcome customers old and new into this great new space to see our brand at its best.”