eBay partners with Notting Hill Carnival to spotlight carnival sneaker culture
Today, eBay has announced its partnership with London’s iconic Notting Hill Carnival, to showcase Carnival sneaker culture past and present and help those attending this bank holiday step out in the freshest sneakers.
eBay x Notting Hill Carnival Hub
With sneaker searches spiking by 365% in the runup to Carnival, eBay has teamed up with carnival OGs and members of award winning Mas and Steelband, Mangrove, to launch a new dedicated ‘eBay x Notting Hill Carnival hub’.
The bespoke Carnival hub is curated by Carnival experts, sharing their insider tips on the best authenticity guaranteed sneakers for comfort, colour and style to wear over the Bank Holiday weekend (27th and 28th August).
Selecting their top 8 picks for sneakers, the Carnivalists have shared their choices for style and comfort at Carnival this year. In order of search popularity on eBay these were**:
1. Jordan 4 Thunder
2. Nike Air Force 1 ’07 Low
3. Jordan 4 Military Black
4. Adidas Yeezy Boost 350 V2 Onyx
5. Jordan 4 Midnight Navy
6. Jordan 4 SB Pine Green
7. Jordan 1 Spiderverse
8. Yeezy Boost 350 v2 Carbon Beluga
Carnival OGs, Nicole Fox, Renaldo La Rose and Tremaine Facey, each have shared their carnival sneaker experiences – whether it was Nicole ‘customising’ her all black sneakers with every splash of paint from J’Ouvert to Tremaine and Renaldo discovering the best fresh kicks for Panorama.
Nicole Fox, Mangrove said: “Carnival is the essence of authenticity – it’s emancipation, it’s freedom and it’s about self expression.”
“When it comes to picking kicks for Carnival the most important thing is how I can be an individual. At Panorama, the band are in uniform so box-fresh kicks that will shine and give me a bit of exclusivity are a must. When I’m playing Mas it’s all about colour coordination and not overshadowing my costume. I pick kicks that complement the feathers or smaller details whilst still being comfortable and complementing my look.”
I purchased new authenticity guaranteed kicks from eBay ready for this years Notting Hill Carnival. I’m planning to wear them for Panorama so I can stand out while performing.”
Wahaaj Shabbir, Head of Sneakers at eBay UK said: “From the music to the fashion and the food, Notting Hill Carnival has authenticity at its heart, and what better way for eBay to celebrate sneaker culture past and present, than to help Carnival loving sneakerheads find the brightest, comfiest and stylish kicks to stand out when they are on the road.
“Working with award-winning Mas band, Mangrove for this year’s carnival has given us a window into the Carnival world, what it means to them and the community. Together we’ve unlocked the hottest selects for the most authentic carnival experience.”