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EMERGENCY COVID-19 APPEAL LAUNCHED WITH £50K DONATION IN LONDON'S EAST END - London TV

EMERGENCY COVID-19 APPEAL LAUNCHED WITH £50K DONATION IN LONDON’S EAST END

by London-TV in Business

The East End Community Foundation (EECF) has launched an emergency appeal for funds to help local, vulnerable communities in London’s East End through the coronavirus pandemic.

The Foundation covers Hackney and the City of London where there have been 29 confirmed cases of COVID-19, Tower Hamlets where there have been 25 and Newham where there have been 23. 953 cases have now been confirmed across the country’s capital currently, nearly a third of the 2,626 total. Those looking to donate can do so at: eastendcf.org.

The EECF has set up the new East End Emergency Fund to handle donations and has allocated some of its existing funds, so it is able to make grants straight away. Meanwhile the Canary Wharf Group, has made a generous donation of £50,000 to match fund all donations for groups in Tower Hamlets. Local community groups including foodbanks, charities and elders groups who are supporting older, isolated or vulnerable local people are able to apply for grants to maintain this vital work during this difficult time.

The announcement follows Prince William’s video address to the UK where he said: “The way local communities support those affected shows the very best of our values and human nature.”

Tracey Walsh, Chief Executive of EECF said:

“Coronavirus is affecting us all, but for families, older people and those vulnerable members of our community who are already experiencing hardship, the impact is likely to be particularly severe. The East End is such an exciting and vibrant place but so many people living here struggle to make ends meet.

“It’s a dire situation but in true East End spirit small local projects are working hard to support the most needy. They are doing a fantastic job, and I am delighted to launch this new fund and co-ordinate efforts to keep them going.”

Sir George Iacobescu CBE, Chairman of Canary Wharf Group said:

“We have worked for many years to support our local community in Tower Hamlets. Some of our local residents are now facing not just the threat of this terrible virus but isolation too. At this crucial time we want to show our appreciation of the voluntary groups and all the frontline services working with the most vulnerable people.

“We are pleased to be able to make this commitment to match all funds raised for Tower Hamlets up to a total of £50,000, hopefully raising £100,000 for this Emergency Fund.”