A SURGE in female patients and innovative beard transplants has given Europe’s leading hair transplant clinic its busiest ever year. With NHS numbers showing 30% of females are currently experiencing hair loss, numbers of British patients travelling to Turkey for various cosmetic treatments were up to 746,290 in the first half of 2023 alone, beard transplants also exploded in popularity, with a 100% increase in procedures including British patients increasingly requesting facial hair resembling Prince Harry and Johnny Depp…

EsteNove’s Co-Founder and CEO, Batuhan Kizilcan, says “At EsteNove, we understand the societal shift towards self-expression and confidence. In a highly photographic era, our clients want to embrace their aesthetic preferences; hair replacement treatments allow control over one’s appearance. It gives a sense of personal empowerment.”

As Europe’s preeminent cosmetic hair specialists, 2023 has seen Istanbul’s EsteNove become the leading name in quality, affordable hair transplants with an expanding British clientele. Their tailored approach to hair restoration, one that accommodates the unique needs of male, female, and transgender patients, has seen them exceed client expectations and restore confidence with unrivalled results. Following a 20% increase in female patients since 2022, they now stand as the industry’s most trusted clinic.

Style trends in facial hair gave use to EsteNove’s advanced techniques, including FUE (Follicular Unit Extraction) and DHI (Direct Hair Implantation); beard transplants for those seeking a fuller, more robust beard. The procedure was used for the ‘Prince Harry Effect’ beard transplant, while EsteNove also tapped further into popular culture, showcasing its ability to adapt with evolving aesthetic preferences, with requests to emulate the beard styling of Johnny Depp, reaching peak interest during his recent media exposure.

The clinic welcomed an influx of clients in the 25 – 34 age group; their largest demographic in 2023, with custom resulting from 40% of Google searches and 30% from personal recommendations. Their resonance with younger individuals seeking advanced and personalized solutions for hair restoration has developed via approximately 20%/30% of influencer posts and other social media.

The group’s rise in transgender patients over the course of the year has underscored the clinic’s commitment to inclusivity, addressing the extensive needs of clients and the expanding remit of those seeking their services.

Batuhan Kizilcan, says “Where we traditionally might have serviced male clientele, being comfortable with your appearance is now seen as an integral aspect of overall well-being, influencing the decisions of a much wider and diverse spectrum who want to explore the modern hair replacement treatments that we provide.”

2024 will see EsteNove expanding its offerings with the launch of its first line of biotechnologically produced hair products. This expansion signifies EsteNove’s commitment to hair health and their destination status for those seeking both transplant services and cutting-edge hair care solutions via adaptability, demographic appeal, and continuously innovative ventures.