Ex Love Islanders who have secured the biggest brand deals
If there is one thing that is certain in this world, it is that the last episode of a series of Love Island will be followed by an influx of fast-fashion collaborations.
From partnerships with Boohoo to PrettyLittleThing, the sun-kissed reality show has proven time and time again that there is huge money to be made by risking it all to find love at the poolside – but which ex-islanders have had the biggest deals?
With this question in mind, the marketing experts at Affise have compiled a list of the top Love Island earners across each season, to find out which ones profited the most from the show.
While some contestants have done better than others, most of the swimwear-clad Islanders have seen moderate success from the series.
Amber Gill
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First up we have Amber Gill, who took the UK by storm with her sass, beauty and quick-witted jokes.
As well as winning the 2019 series of Love Island, the Newcastle-born reality star wowed the nation by bagging the biggest brand deal to have ever come out of the villa at the time: a £1million collaboration with epic clothing company MissPap.
Amber continues to rake in the cash in the form of promotional Instagram posts, which are said to leave her with £13,760 per advert – showing us she truly is ‘hashtag looks, hashtag game, hashtag personality, hashtag everything.’
Molly-Mae Hague
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Unsurprisingly, nearing the top of the list is none other than Molly-Mae, who left the villa after stealing the hearts of the nation – and Tommy Fury, of course.
A whirlwind of brand deals seemed to surround the young Islander after her stint on the show, and it was only a matter of time before she was offered a whopping six-figure brand deal from fashion giant, PrettyLittleThing.
This secured her with a staggering £500,000 collab at the age of just 21 – and we’re not jealous at all. Since then, she has taken on the role of Creative Director for the company, for a mega seven-figure salary.
As well as this, Molly has gone on to partner with Beauty Works, and even turned down an eye-watering £2 million deal because ‘she didn’t like the clothes’. Fair enough.
Maura Higgins
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Next up, we have Molly-Mae’s best friend who is also the owner of an enviable fortune, Maura Higgins. Maura allegedly earns £10,000 a week posting promotional photos for skincare and cosmetics brands – almost five times the average UK salary.
The starlet, although not as in the public eye as some of her fellow contestants, has also landed some very impressive brand collaborations since leaving the villa.
These include jaw-dropping £500,000 deals with both Boohoo and Ann Summers, leaving the Irish star with a very healthy-looking bank balance.
Molly Smith
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This firecracker was brought onto season six of Love Island to stir things up in Casa Amor. Despite not lasting long on the show, Molly got her man and walked out of the villa with hunky Callum Jones in tow.
However, unlike her stint on Love Island, Molly’s career outside of the villa has not been cut short.
The ex-Islander made headlines in 2020 as she bagged an impressive six-figure ‘Along Came Molly’ collaboration with clothing giant I Saw It First – maybe there’s something in the name ‘Molly’?
Millie Court
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This Island queen appeared on our screens during season 7 of the explosive show, and has very recently landed herself a massive brand deal with global false eyelash leader, Eylure.
The six-figure deal comes after Millie bagged the winning Love Island pot by coming first with her boyfriend Liam Reardon, which saw them split the £50,000 sum.
As well as this, Millie has partnered with Boots to showcase her ‘Island Picks’, so that all of us can feel like a sun-kissed celebrity for a day. Despite no official figures for this partnership, we can only imagine how much revenue this deal has generated for the young starlet.
Ovie Soko
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During season five of the iconic reality show, Ovie charmed the nation with his good looks, charisma and wit – so it is no surprise that the basketballer has gone on to score some impressive brand deals since leaving the villa.
Gigantic clothing company ASOS signed Ovie as the face of their brand in 2019, for an enviable six-figure price tag.
As well as this, Ovie not only got to model his own pieces but also got to include illustrations done by his artist father – now that’s what we call living the dream.