EXCITING NEW POP-UPS OPEN ON BERWICK STREET, SOHO
An exciting lineup of independent pop-ups opens on Berwick Street this week in the heart of Soho with a selection of fashion, lifestyle and culture; A State of Nature, Museum of Youth Culture, Soho Space; China Exchange, Are You Mad, and Thomas Knights Red Hot.
A State of Nature is an independent British label who recently won the Soho Incubator Project, a competition that gave budding UK brands the chance to win a 3 month rent free pop-up shop.
Are You Mad can be found at 96/97 Berwick Street. This is a workshop space where customers can bring in their own rubbish, learn about plastic recycling and have the experience to turn their own trash into something creative.
Photographer Thomas Knights showcases his exhibition Red Hot at 102 Berwick Street. The theme is an array of inspirational stories of redhead success. Dancers, actors, singers, models, athletes and content creators step into the spotlight and tell their ‘Own It’ story.
Museum of Youth Culture is an emerging museum dedicated to the styles, sounds and social movements innovated by young people over the last 100 years.
Soho Space is a dedicated rotating space for start-up businesses and charities. There will be a rolling programme of activations throughout Christmas into the New Year. China Exchange and Museum of Soho are two of the brands occupying the space throughout December and January.
The new line up of stores joins well-renowned and independent brand in the neighbourhood from Oliver Spencer, Supreme, Dunno. Curated and Footpatrol.