Expect nothing less than the finest festivities, as London’s most glamourous neighbourhood transforms into an enchanting hub of yuletide joy. From luxury tipple tasting courtesy of Nyetimber, to bespoke personalised presents, there is an impressive selection of activations set to take place.

Mayfair’s iconic South Molton Street were the first to turn on their lights on 2 November. The beautiful blue-light arches and twinkling canopies drape along the entire street, providing a picturesque backdrop to your Christmas selfies.

On 17 November at 6:30pm, Mount Street’s annual lighting ceremony commences as the hypnotic 63,000 light display is switched on. Followed by a breath-taking unveiling of the world famous Connaught Christmas tree, which is designed by a new talented artist each year.

Here are some more incredible activations taking place on 17 November:

• Christian Louboutin will be serving up their delicious combination of crepes and mulled cider to visitors free of charge, from their bespoke Parisian Loubi Cart which is coming to London for the first time

• The newly opened Audley Public House will be offering complimentary festive pork and cranberry sausage rolls

• Visitors to Marni can enjoy a free glass of Prosecco and delicious mince pies while browsing Marni’s A/W collection

• Malone Souliers are collaborating with Café Santiago to offer complimentary hot chocolate from their iconic coffee cart

• Complimentary champagne at Lanvin

• Ballerinas performing The Nutcracker in-store at Eskandar

• Complimentary festive cocktails at MatchesFashion

• Jubilant music and an opera performance from renowned soprano Mary Bevan