To celebrate the inaugural World Dram Day taking place on April 25th, Master of Malt, Drinks By The Dram and Dram Bar are hosting an all day event designed to encourage spirit fans to ‘drink different’, featuring a free drop in whiskey consultancy and an Adult Pick ‘N’ Mix, showcasing an array of rare and unusual drams spanning whiskies, mezcals, gins, vodkas, and rums.

World Dram Day is an opportunity to explore the rich tapestry of global spirits, discovering new distilleries and hidden gems from every corner of the globe. By breaking down the barriers to premium spirits, World Dram Day encourages drinkers to think small and experiment with those incredible spirits you’ve always wanted to try without the commitment of a full bottle.

For anyone looking to get into dark spirits but doesn’t know where to start or looking to diversify beyond their go-to tipple, whisky expert Dave Worthington and rum guru Pete Holland will be hosting free consultations aimed at helping individuals explore their palates, discover new spirits, and unearth expressions they may not have previously considered.

There will also be a spirited twist on the iconic Woolworth’s sweet section with an ‘Adult’s Only Dram Pick ‘N’ Mix’ where you can try luxury and unusual expressions at the fraction of the cost of a full sized bottle. Highlight 30cl drams not to be missed include Yamazaki 18 Year Old Whisky which usually retails for £850 and Glenfarclas 30 Year Old Whisky which retails for £769.

For those unable to attend, the leading online spirit’s retailer Master of Malt will be celebrating the day with enticing offers where you can receive a free mystery dram with every order placed between April 22nd and 26th, along with rare jewels to be discovered. Additionally, explore unbeatable offers on tasting sets from the champions of spirits exploration and gifting, Drinks By The Dram.