Legendary laundry brand Dr. Beckmann has changed its name and its iconic brand colour to celebrate International Women’s Day.

Dr. Beckmann, beloved by domestic gods and goddesses everywhere, has rebranded to Dr. Beckwoman, for the second year running, to commemorate the day on March 8 – with a limited-edition purple run of the UK’s number one washing machine cleaner, Service-it Deep Clean.

The brand has revealed that the winner of Dr. Beckwoman of the Year for 2021 is the inspirational cleaning guru, loved by the nation and feted by the media, Mrs. Hinch.

Mrs. Hinch, aka Sophie Hinchliffe, retains the award for the second year running after being named as one of the Dr. Beckwomen of the Year in 2020.

The bold change from Dr. Beckmann to Dr. Beckwoman acknowledges the special day and pays tribute to gender equality worldwide.

Susan Fermor, Dr Beckmann spokeswoman, said: “We’re sending love and respect to the incredible women around the country on this special day by rebranding as Dr. Beckwoman in their honour.

“We’re delighted that our fans and customers have also named Mrs. Hinch as Dr. Beckwoman of the Year for 2021. Her award is thoroughly deserved because she is so inspirational for so many women (and men) across the UK. It’s the second year running that she’s been nominated – this time she wins the title on her own, after sharing it last year with Stacey Solomon and Vicky Pattison.”

Dr. Beckmann has also partnered with Women’s Aid – a nationwide charity established to end domestic violence against women and children. Dr. Beckmann has agreed to make a donation, as part of its International Women’s Day campaign, to help the charity’s hugely important work.

On partnering on the campaign, Women’s Aid Fundraising Manager, Faye Connelly, said: “We’re delighted to partner with Dr. Beckmann on this year’s IWD campaign. The success of our work very much depends on funds generously donated by companies and individuals across the UK – so to get this donation from Dr. Beckmann is a real boost.

“International Women’s Day is the perfect platform to remind everyone that violence against women is still a huge issue – and has been especially so during lockdown. We’ve lots of work still to do.”

This year, on March 8th, International Women’s Day’s mantra is #ChoosetoChallenge. It challenges everyone to call out gender bias and inequality.

Dr. Beckmann has just launched its first podcast to discuss the surge in demand for antibacterial cleaning products since the lockdown first began back in March 2020, and the importance of deep cleaning your washing machine.

Dr. Beckmann’s website is currently offering 30% off for the entire month of March, head to the site and check out the podcast to make the most of this amazing offer: https://www.dr-beckmann.co.uk/