Fashion designer Behnood Javaherpour launches initiative to provide funds for up to 20 creatives affected by pandemic

An acclaimed fashion designer is offering Covid-19 relief support to fashion creatives through a series of 20 charitable grants after the global fashion industry suffered devastating economic and commercial impacts from the pandemic.

Iranian born Behnood Javaherpour, founded his namesake luxury label Behnoode in 2005 in Naples, Italy with the label focused on exquisite tailoring of mens and womens suits and equestrian wear for his discerning clientele. Through collaborations with contemporary artists by incorporating their works in his designs as well as sharp tailoring and bright colours, Behnoode collections have won critical acclaim worldwide and have been featured across numerous fashion media including L’Officiel, Harpers Bazaar and on Fashion TV.

Now as much of the world is reeling from the huge impact from the Coronavirus pandemic and is facing massive economic difficulties, Javaherpour has stepped up to the task of helping those in the fashion industry that are most in need.

Through his charitable foundation, the Behnoode Foundation, the designer aims to give grants and support for up to 20 creatives, designers, retailers, fashion factory workers, seamstresses, tailors, labourers and any other fashion creatives who need vital support.

To be eligible to apply, creatives must submit an application request via his website. The hashtag #BehnoodeGivesBack has been created to help people share their stories with the designer on Instagram as to why they feel they need his help and support. He has pledged to personally read every single request and is open to contributing to those directly in need with an open mind and open heart. Applicants who submit requests will be subject to verification of their current status before grants are applied and sent out.

Speaking of his covid grant relief the designer said “Our collective efforts to save those who have been affected by the crisis will contribute to the sustainability of our industry. Now it is time to act as one, a fashion industry that is united for the betterment of all”.

The initiative is one of many launched by his Behnoode Foundation, which was launched in 2016 to actively support art initiatives, creatives and help disadvantaged children receive access to art education. Projects include working with Nepalese youth to provide them with art and design training, schooling, housing and providing them with the supplies and tools they need to give them a head start in life.

A statement on the foundations website reads “[The] Behnoode Charity Foundation is committed to making a change in the world. Giving is not just about making a donation, it’s about making a difference”.

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