This March, leading pet care brand Felix is set to open the doors to a one-of-its-kind ‘Be a Cat Cafe’ for the very first time. Celebrating the most mischievous cat around, the Be a Cat Cafe brings to life the best cat qualities for humans to experience.

More than four in five Brits (82%) wish they could have at least one cat-like quality, with confidence topping the list (43%) and being carefree coming in at a close second (30%)* – helping to bring added joy and happiness to their lives.

Showing you how to do just that, ‘Be a Cat Cafe’ is inviting feline fans into Felix’s playful black and white world, giving cat and pet lovers the chance to live their best lives through the lens of a cat. The limited-edition pop-up, which is launching in the UK for three days only, will be host to various different stations to connect with your inner cat. These include; a wool pit filled with endless amounts of fun, a relaxing cat nap area to let your inner cat have a moment of rest, the ultimate human sized climbing frame and more to take you into the ultimate feline dimension.

The Be a Cat Cafe will be open to the public from Thursday 30th March – Saturday 1st April at 15 Bateman Street in Soho, London. The never seen before activation also includes expert tips on how to be more cat in order to help us in our everyday lives.

Rebecca Marshall, Senior Brand Manager at Purina UK&I said: “We’re thrilled to be launching our first ever Be a Cat Cafe, allowing people to experience first-hand some of the ways in which It’s Great To Be a Cat through an immersive, fun, cat-tastic experience. We can’t wait to see Felix’s world come to life and help give members of the public the keys to unlock their inner playful moggies.”