London is about to get a lot more festive as Pines and Needles, the capital’s favourite Christmas tree provider, officially begins to open its pop-up stores this week.

With over 20 years of experience bringing holiday magic to homes, Pines and Needles offers shoppers the opportunity to handpick their perfect tree while enjoying the festive spirit across their 40 seasonal cabins.

Offering a selection of festive firs including the supplier’s best-selling British-grown Nordmann Fir, the stores will also offer greenery, wreaths and decorations, with the Pines and Needles signature kilt-wearing sales team on-hand to offer expert tips and advice.

As well as giving Londoners the opportunity to pick their own tree, the brand, which has helped to deck the halls of everyone from music royalty to landmarks including The Royal Albert Hall and the Imperial War Museum, also offers city-wide delivery and a decorating service within Central London.

The business is predicting a bumper year, having already seen an influx of early online pre-orders.

Veronika Kusak, director at Pines and Needles, said: “As our pop-up stores start to open across London this week, we’re thrilled to help spread festive cheer and give families the opportunity to create magical Christmas moments.

“People may be keeping a close eye on their finances, but that doesn’t seem to have had a major effect on buying behaviours in the sense that people are still willing to spend money on making sure Christmas is a great one.

“We’re here to help make that happen, whether it’s through finding the perfect tree, delivering to your door, or even helping you decorate.

“The biggest thing we’ve noticed is that people seem to be planning for Christmas earlier each year.”

As well as offering delivery within the capital, Pines and Needles also offer a recycling service after Christmas, where they’ll collect your tree and arrange for it to be chipped up and recycled into biofuel or even animal bedding.

To find your closest Pines and Needles store visit: www.pinesandneedles.com/pages/real-christmas-tree-stores-london