To celebrate the arrival of Black Ops Royale, the brand-new high-tension mode in Call of Duty: Warzone™, which dropped on Friday 13th March, Fireaway Pizza, the UK’s fastest-growing pizza franchise and official Call of Duty© partner, has announced that it’s bringing its rare in-game item to the real world. Currently playable in game, the Yeti calling card, charm and emblem is coming to pizza lovers IRL as 50 ultra-rare Yeti keyrings, dropping around the UK and granting 50% off pizza.
The Yeti charm, which is Fireaway’s UK exclusive in-game item and familiar to Call of Duty players, has been reimagined as a physical collectible keyring, turning an in-game reward into a tangible unlock. With only 50 in existence, the Yeti keyring drop mirrors the spirit of the new Warzone mode: no loadouts, no safety net, no second chances. Every customer starts off equal and just like the new game mode, there are no restocks; a real-world parallel to the high-stakes, equal-start mechanic at the heart of Black Ops Royale itself.
Black Ops Royale is a new Blackout-inspired Battle Royale, where all players begin on an equal footing and nothing is guaranteed and progression comes from scavenging what you can find in-match. It’s high-risk, high-reward gameplay and a new reason to drop back into Call of Duty: Warzone.
The Fireaway Yeti drop takes that same energy offline with a limited-edition collectible that not everyone will secure.
“Fireaway has always been about feeding the moments that matter – the late nights, the group sessions, the times when you just need great food without the fuss,” said George Whiting, head of marketing at Fireaway. “Black Ops Royale felt like a natural home for us. The mode is about equal starts and high stakes, and so is this drop. There are only 50 keyrings and if you get one, you unlock 50% off pizza at Fireaway. That’s it. Whoever lands one has found something genuinely rare.”
Selected Fireaway stores nationwide will surprise loyal customers with the ultra-rare keyring drops throughout this week. So if pizza lovers want to get their hands on a Yeti keyring in the real world, all they need to do is order their favourite pizza from their local store or enter Fireaway’s keyring social competition and they could be in with the chance of taking home their very own real-world game item. And once they have one, it’s up to them whether to share the power it wields with friends and family. To redeem 50% off pizza, keyring holders must show their Yeti keyring in store at time of ordering on collection orders.
The Yeti drop forms part of Fireaway’s ongoing food partnership with Call of Duty and continues the brand’s push to challenge the way people think about taste, perception and reality as part of the partnership. The Fireaway Yeti keyring is now across stores and social channels, with 50% off pizza available for redemption in-store with the official keyring until 1st October 2026.